Music Guidance. Thinking About... How You Look

This article originally appeared on the blog at Songeist.com.

In this special weekly guidance series we’re going to be exploring three key aspects of your band’s existence and encouraging you to consider these elements of your act with as much thought and deliberation as you write your songs. Simply expecting the inertia of creativity to steer your ship into the right direction is rarely enough; your band’s command of who you are, what you do and how you come across are all hugely important to consider. Across the series, Barney will use some real-world examples to illustrate how important these factors are and help you to apply these concepts to your own band.

READ PART 1: THINKING ABOUT… WHO YOU ARE HERE.
READ PART 2: THINKING ABOUT... WHAT YOU DO HERE.

LISTEN WITH YOUR EYES

You've identified the original and unique mix of styles with which your band is going to explode onto the musical landscape. You've found every last webzine to pursue, each blog writer to email and sussed out all the happening underground hotspots for your particular style. But what do you look like? And not just what do you look like but what does the band look like? Visually, what does your art evoke? A consistent aesthetic across all your output, from your clothing to your artwork to your interviews is ideal. Your average metalcore band's music is very different from that of an indie-folk act, and so it makes sense that their attire, promotional material and artwork looks different too. If it's representing you visually, it's worth thinking about how it defines and adds to your brand. And there it is, that dreaded marketing speak! But brand is something that all successful acts have a handle on, even if they do their hardest to pretend they've never even considered it. And there's nothing that gets some bands more defensive than talking about that dreaded little word... image.

The Specials, a band with a strong image, across all their content.

IMAGE?! WHAT IMAGE?! THIS IS ABOUT MUSIC, MAN!

Some bands balk at the very notion of discussing image. Some bands detest the idea of their appearance affecting their art. But a successful band without a decent image is very much the exception to the norm. By image I don't necessarily mean that you need to look ostentatious, showy or even fashionable. And while I understand the sentiment behind the cliché that 'people have paid to see you, so you should make some effort', that's really not always the case. A grunge band might look just great in ripped jeans and second-hand lumberjack shirts. But if three of the band members dress like that and the drummer dresses in sports gear, it's just not going to look right. By image I simply mean a consistent look across your band's appearance that relates to your music. There's no hard and fast rules to this and great band images vary wildly. The Police simply each bleached their hair blonde. Your image could even be that you all look completely different. As long as you've discussed your image and have decided what it is, you're on the right track. Certain members in any band are inevitably going to be more stylish than others, so if you're not one of those, consider swallowing your pride and let them help you dress. Franz Ferdinand and Blur were always bands where it looked somewhat like the singer dressed the drummer, but they were both bands whose image was a great part of their appeal. The really tricky part is making it look effortless. Bands like The Specials and The Ramones are some of the most credible bands around, but they also have two of the most iconic band images in history. It’s hard to imagine those groups of people discussing their wardrobe and haircuts. But the evidence that they must have is there, be it matching leather jackets or pork-pie hats, in every promo shot.

If image is something you're struggling with, it's worth thinking outside the box. In my band, image was something that we knew we had really lacked in our past attempts at being in bands. We decided that it was hopeless to try to dress the same because there was a range of styles within the band itself (a contrast of styles we actively drew upon in the music). Faced with the impossible task of streamlining our wardrobes, we decided to simply wear whatever we were comfortable in, but match the colours across our outfits. Red, Black and White was the, on reflection slightly unpleasant, combination I chose, but there it was, and we stretched the scheme onto our CDs, website and merch. We knew we were never going to set the world alight in the fashion stakes but we at least we had something that pulled us all together. Over the years, we’ve changed our colour schemes many times but we’ve always stuck to this strategy.

 The Ramones. Just happened to all dress exactly the same.

YOUR VISUAL BRANDThink about some adjectives that describe your music. They could be words like abrasive, dark and menacing. Or words like tender, fragile and comforting. Now consider if the visual assets of your act, from band photos, to logo design, to record artwork, express these words too. Pop and rock music are art forms that have a strong visual element. It isn't just your band image, your visual brand is part of everything you do, even your stage show. Fluorescent sticks and ultraviolet lights were staples of the live shows of bands in the new rave scene back in the early noughties, bringing the scene's luminous artwork to life onstage. It's simply worth remembering that how you look, both in person and represented by your assets, has a huge effect on how people perceive your music. If that makes you uncomfortable, instead of thinking of it as having to use your image and assets to lie about your music in a way that's dishonest and showy, it might be more useful to consider how your imagery can support your music and the ideas and emotions that you want it to evoke.

First and foremost, think about your band photographs. Once you've nailed a consistent look across the band in terms of your clothing, all the style and philosophy of your music may also be expressed elsewhere in these images. While it's an extreme cliché to have an old-school rapper stood in front of graffiti on an urban wall, it's a fairly clear example of this concept. Just as we discussed how important it is that your music represent where you're from in PART 1 of this series, the setting of your photographs can relate this too. Record artwork is another great way to express the character of your band and the ideal place to start in terms of brainstorming approaches to capture the aesthetic of your music in a visual form. Perhaps nailing the right artwork for your band is the jumping-off point you need to then go back and re-assess how you present yourself in terms of image? You can continue this through to your logo design and the way that you present your website. If you're a cool, quirky, tropical indie band, your logo and web presence should look completely different from that of a dark dubstep act. After all, the emotions that your respective music styles evoke when people listen to them are completely different. The key is to consider the characteristics of your music that are evocative and choose imagery that reflects those characteristics.

Aphex Twin's imagery is cold, unsettling and complex, just like his music, and supports his music across all his platforms.

A THOUSAND WORDS CAN PAINT A PICTURE

How a band looks can even go beyond the visual. Any text related to a band is a great opportunity to push the band's brand and express your philosophy, image and style. If you're a hip-hop act whose lyrics are deep, complex and intellectual, then any text related to your music should have the same attention to detail and character as your lyrics. Use your biographies, social media and blog output to express your character and write with the same tone as the list of adjectives that describe your music. I wrote a blog for our friends at the Unsigned Guide called the Top 5 Mistakes That Bands Make on Their Biogs that highlights the perils of going too far with this approach, but as long as you remain aware of the purpose that your writing is for, having some fun with the style of its delivery is a great sizzle on your steak.

Another tremendous opportunity to put across your philosophy, image and style, are interviews. With the amount of internet blogs being written about bands right now, it's inevitable that you'll be asked to do one sooner or later. Remember, just like when you are writing your biography, an interview is a chance for you to put across your band in words and not a dull exercise where you literally answer the questions. If the questions are bad, nix them and answer the interviewer with what you want to say about the band. Steer the questions towards what you want to express that is interesting about your band. I recommend that bands "use the biography to highlight the music’s truth, not relay the literal truth" and I feel the same about interviews. Finally, it doesn't hurt to have stock answers to a range of questions that you, as a band, sit and hash out to keep the whole band 'on message'. As well as meaning that there is a consistency in your story that way, it provides a great opportunity for you as a band to touch base about your philosophy, bounce around ideas about your art, and refresh your memories and vision of where you're at and where you're heading.

THANKS AND GOODBYE FOR NOWI hope you've enjoyed this series as much as I've enjoyed writing it and the ideas presented have enhanced your grasp of who you are, what you do and how you look. To re-iterate my point from the introduction, "these blogs will be most beneficial if used as a jump-off point for discussion between you and your band members. The whole idea is that you, as an emerging band, get on the same page about who you are, what you do and how you look. If you have a unified vision, it's half the battle. Organise a band meeting, hash these things out and I guarantee you'll be making a positive and productive step for your band."

This is my last guidance blog for Songeist. If you've enjoyed my advice and writing, please keep up with my band HERE, my blog HERE and follow me on Twitter HERE. Thank you to everyone that's read, commented and shared these blogs and thanks to Songeist for the opportunity to write them.

The Specials shot courtesy Walt Jabsco's Flickr used under Creative Commons License.
The Ramones shot courtesy Sean Davis‘s Flickr used under Creative Commons License.
Aphex Twin Logo courtesy Richard Roche's Flickr used under Creative Commons License.

Music Guidance. Thinking About... What You Do

This article originally appeared on the blog at Songeist.com

In this special weekly guidance series we're going to be exploring three key aspects of your band's existence and encouraging you to consider these elements of your act with as much thought and deliberation as you write your songs. Simply expecting the inertia of creativity to steer your ship into the right direction is rarely enough; your band's command of who you are, what you do and how you come across are all hugely important to consider. Across the series, Barney will use some real-world examples to illustrate how important these factors are and help you to apply these concepts to your own band.

READ PART 1: THINKING ABOUT... WHO YOU ARE HERE.

GREAT THINGS GROW UNDERGROUND

When many young bands see their idols headlining festivals it's natural to want to emulate them. Many emerging bands see, say, Foo Fighters up there and want to do the same, so they start a band that sounds like Foo Fighters. But it's vital to remember that Dave Grohl started out in a van in a cult hardcore band called Scream and built up his career from there. Queens of The Stone Age didn’t start as Reading-headlining rock titans; the seeds for the band grew from Kyuss and the stoner rock and desert music scenes. For Metallica it was the bay area thrash scene. For Green Day and Blink 182 there were scores of compilation appearances and toilet punk gigs. For every huge indie band like Foals, there are a hundred arty underground gigs played with like minded-bands put on by DIY promoters under their belt. For every 'overnight success' story like Royal Blood, there are always years of van mileage, local line-ups and band names in their wake. You can’t, and shouldn’t want to, skip this essential part of a band’s development.

For guitar bands, EDM acts, hip-hop artists and practically anyone other than the kids on Pop Idol, throwing yourself into the culture and activity of the underground scene of your chosen genre is essential. Not only does it provide a gigging circuit, an audience and that vital context for your act, it provides an opportunity to learn from a thriving culture that informs and influences the mainstream. Every successful band that I have ever seen live before they exploded, from the aforementioned Foals, to So Solid Crew, to You Me At Six, to Gallows, I saw in the context of an underground, grassroots show, showcasing similar acts as part of an underground scene. Many more of today's stars, from Dizzee Rascal and Chase and Status to Frank Turner and Enter Shikari began as big fishes in small musical ponds before making that coveted leap to the Main Stage.

Josh Homme: I Remember When All This Was Just Deserts...

GIGS

The wisdom of starting your band at the grassroots of your chosen style is not unique to one band or scene, these ideas can be extrapolated across all styles of music. Take any hugely successful rock or indie or dance act and the majority have a history within an underground gigging circuit. So your approach to gigs should be studied and specific and this is what so many emerging artists playing mixed bills, looking for A&R in their local venues, forget. The lifeblood of any underground scene is the gigs and this cannot be understated. Grassroots music scenes work through friendships, not strength of demos, and the difference between being shunned by a scene and being immersed and accepted into one is often about what you put in. Returning favours and being an active participant at live shows will reap rewards for an emerging band that your songwriting might not. Fundamentally, there is no point playing the kind of gigs where a promoter ropes together miscellaneous local bands with no thought about style or customer, just to open the bar at their venue. Ultimately, the crowds at those gigs are made up of friends and families of the bands, who leave as soon as their artists have finished their show. Even worse are the ghastly ‘pay to play’ shows put on by promoters who ‘showcase’ whomever they know will sell tickets to their circle of friends, at no financial risk to themselves. That’s not a promoter of music, that's a promoter of a bar. Those gigs are pointless and don’t attract A&R. For all the reasons I have already outlined, no matter what the promoter might promise, A&R don't randomly cruise around local shows looking for bands; they wait for bands to begin to make ripples in their own scene before they come to them. At best, local mixed bills are an opportunity to play live, but that can be done D.I.Y with just a little hard work.

When I started my band, one thing we got right due to previous bad experiences was our resolution to never, ever play a 'pay to play' show, a battle of the bands or a miscellaneous mixed-bill on a local band night. We didn’t look at Manchester any different from any other British city and we were not vaguely interested in being a ‘big’ local band. We decided we would forge the path ourselves to become part of our chosen scene and those other things would come on board as we went along. We identified the touring bands that we wanted to play with that were within our reach and then booked those that were affordable to play the venues ourselves. We then put our band and other like-minded and stylistically appropriate local bands in support. After putting on several gigs, favours were returned and we were invited to other cities to play and that lead to strong relationships with other bands. When the bands came back on tour, I let them stay at my house and we became friends and part of the circuit. Pretty soon, we were getting booked all over the country and once we had a record deal we were seasoned enough at playing live to go on tour. But we’d had to take the risk of putting on our own shows and all those steps to build relationships with our peers to make that happen. It sounds calculated, and it was, but we had great fun doing it and made some wonderful friends and I recommend that hands-on approach to gigs to all emerging acts.

Dizzee Rascal. Exploded with his debut album, but began in the grassroots pirate radio grime scene.

DEMOS

Any scene will have its own webzines, perhaps even print fanzines, and so it shouldn't be at all difficult to identify the other bands, promoters and movers and shakers and jump right in. With the blogosphere and online promotion as huge as it has become, there is an immediate networks of blogs and taste-maker sites for practically all styles that are easy to find if you just put in a little effort. I don't want to make it too easy for you, but the list of links on Andy Von Pip's excellent blog is a wonderful starting place. Hype Machine should make short work of figuring out the blogs that relate to your style and the music that's making waves right now. Exciting and thriving though this network is, remember, it's there to help your band along and support good music, not to build your career alone. Only concentrating on your online music listens isn't going to cut it if you can't play live or create a presence in your scene. I've seen bands with quarter of a million online listens that couldn't draw double-figures at gigs. Although MP3 downloads and online plays might have replaced the rigmarole of sending CDs to club nights, the concept of getting to know the people who represent your chosen style at the grassroots remains. So while it's tempting to grab that list of blogs and send your EPK to everyone on there, it's actually better to simply choose a few that you know cover, and have a history of supporting bands that sound like you, and push it to them personally.

The famous story goes that Bloc Party were signed after they gave their CD to Steve Lamacq at a Franz Ferdinand gig. That wasn't an accident, it was a result of knowing the players and playing the game correctly. For my own part, on a much smaller scale, my band's initial approach to sending out our recording was the same as it was playing live. We weren’t initially sending our demos out to the big managers, agents and major labels. We made a rough and ready three track demo before we’d even started playing live and sent that out to all the ska fanzines and nascent webzines we could find. Fortuitously, one of the tracks was chosen to appear on a compilation by the UK’s leading fanzine of our style, which got our name out there very early in our existence. At Reading Festival I was handed a flyer with the name of a club night in London which displayed a list of bands that were spun by the DJ that had a great deal of crossover with my band's music. I sent a demo over to the club, addressing it c/o the club night’s name. A few weeks later I got a phone-call from the promoter inviting us to support a US band doing their only UK show in London. The promoter went on to put us in the studio to produce a professional demo (which ultimately got us signed) and subsequently he also went on to manage us for a number of years. These things never would have happened if I hadn’t seized the opportunity to send the CD to that club with a decent covering letter, based on a list of bands and a wing and a prayer. Just like Bloc Party, I had identified where we fitted in and the places that were playing the kind of music we were playing and it all went from there.

Bloc Party. Good mates with Steve Lamacq.

THINKING ABOUT... HOW YOU LOOK
Next week, in the last blog of this series 'Thinking About... How You Look', I'll talk about another couple of things that you don't necessarily consider when you're getting your band together and those are image and interviews. For now, don't forget to let me know what you think of the blog and please share it! Thanks for reading.

Queens of the Stone Age shot courtesy NRK P3's Flickr used under Creative Commons License.
Dizzee Rascal shot courtesy michael dornbierer‘s Flickr used under Creative Commons License.
Reading Festival Bloc Party shot courtesy Mark Freeman's Flickr used under Creative Commons License.

Music Guidance. Thinking About... Who You Are

This article originally appeared on the blog at Songeist.com.

In this special weekly guidance series we're going to be exploring three key aspects of your band's existence and encouraging you to consider these elements of your act with as much thought and deliberation as you write your songs. Simply expecting the inertia of creativity to steer your ship into the right direction is rarely enough; your band's command of who you are, what you do and how you come across are all hugely important to consider. Across the series, Barney will use some real-world examples to illustrate how important these factors are and help you to apply these concepts to your own band.

READ PART 2: THINKING ABOUT... WHAT YOU ARE HERE.

THINKING ABOUT... AN INTRODUCTION

Within four months in my current band, we managed to make more headway then we had in four years in our previous band. Within a year we were firmly established in our scene, being regularly played on BBC Radio 1, taken on a package tour with our heroes and signed to one of the biggest independent punk-related labels in the UK.

While playing the same songs we'd played in our old band.

I’ll be honest. We didn’t do this by suddenly being the best band around or by having the best songs and the best singing voices. Learning to write good songs and play great live shows and all those other things arguably(!) came later and, like all bands, we’re still learning. In fact, all we did was disband one band and start another with a small shuffle of members six months later. But this time we had a clear, defined, and mutually understood philosophy of who we were, what we did and how we looked.

 Even Kurt Cobain had to think about these things.

NO CONSIDERABLE MUSICAL CHANGE

By considering the factors that I will discuss in these blogs and tweaking your approach accordingly, you too may be able to go from languishing local band to being an established part of the national gigging circuit with no considerable musical change. If my last series From The Garage To The Stage was about thinking about everything that happens on stage other than the music, this series is about everything that defines a band other than the music. And these factors are actually just as important as the songs you write.

These blogs will be most beneficial if used as a jump-off point for discussion between you and your band members. The whole idea is that you, as an emerging band, get on the same page about who you are, what you do and how you look. If you have a unified vision, it's half the battle. Organise a band meeting, hash these things out and I guarantee you'll be making a positive and productive step for your band.

What's that coming over the hill? It's a band that know WHO THEY ARE.

DEFINE YOURSELF

First things first. Who are you? What are you giving to people that they can't already get? They're questions, whether consciously or not, that every successful band can answer. The first, and most important, thing to do is to define yourself. What are you giving to music? Where do you fit into what is going on? In terms of members, each band is as unique as a fingerprint. The make-up of no two bands is exactly the same and the music can reflect the various influences, personalities and talents of the people who make it up. Of course, that doesn’t mean switching genres every single song to account for your different tastes. It means that you figure out what unique sounds this distinct combination of musicians can create together and can slot into what is happening in music now. And then focus on that.

Sounds obvious right? Well, you'd be surprised how many bands get together based on liking similar music and 'jam' to 'find their sound'. All well and good, but then they forget to sit down and identify what it is. Just one aspect of your act that's unique is enough make you memorable. Even now, speak to anyone about Welsh indie-rockers The Automatic and they'll probably say 'is that the indie band with the screaming guy on keyboards?' Of course, what sets you apart doesn't have to be something as visceral as a screaming keyboard player. It can be anything that makes you a band that are doing something distinctive among the other bands out there that aren't. What is distinctive could be anything from your vocal accent to using a certain instrument or just a new twist on an old idea.

I can feel some of the purists out there raising their eyebrows... perhaps this feels contrived and gimmicky? Maybe this seems contrary to the creative process? But why is it a gimmick to identify something that came naturally to your group of musicians and set out to explore it in the hope of creating something truly original? The simplest way to look at it is that if you’ve invented yourself, even if people don’t like you, they remember you. You'll always be that band that did that thing. And that thing will work in your advantage as long as there are other bands out there to give a context to what you do.

Radiohead. Blowing Genres To Smithereens Since Kid A.

CONTEXT

'Inventing yourself' doesn’t mean that you need to concoct a new genre of music from the ground up; as long as you can creatively frame what originality you have with other contemporary music and it makes sense - be it one step more extreme or one step towards a different style - then you are a unique snowflake in the musical sky. Very few artists are as pioneering as say, The Streets, who appeared, apparently cut from whole cloth, with a truly unique sound. But even The Streets' influences rang so loud from every song on ‘Original Pirate Material’ that the context of where he fitted into the pantheon of British dance and pop between The Specials, The Prodigy and everything else was obvious to all. Conceptually, you, me and the majority of bands out there are actually just steps away from another.

Think about those old Rock Family Tree diagrams. Now, instead of the act's line-ups and histories, think of those Rock Family Trees in terms of genres. Most successful acts in any genre are really only small steps away from each other in style and tone. Consider Muse's chart-friendly pomp-rock distillation of Radiohead's prog excess and back to Imagine Dragons' latter-day facelift of early Muse. Like it or not, pop and rock music exists in a place and time and the zeitgeist is a crucial element of commercial music. Attempts to ignore these road-signs, or even kick down the traffic cones, are ill-advised for an emerging band. Sure, Radiohead now straddle entire genres of music, but it's important to remember that didn't happen overnight. For years they were a British guitar band navigating their way through the alternative rock landscape before blowing everything to smithereens with Kid A. I see emerging bands out there attempting to make their premature version of Kid A, expelling all their influences, talent and passion without a vision or context to hold it all in place.

Enter Shikari. Master of Context.

IT'S NOT WHERE YOU'RE AT... IT'S WHERE YOU'RE FROM

With bands like Klaxons, Friendly Fires and Enter Shikari actively blurring the lines between what it is to be a guitar act and a dance act, popular music has never been so stylistically open. But while it seems like those acts are just throwing together their record collections and making music, it's crucial to understand that the mechanics of those band's genre-crossovers are deceptively sophisticated. They expertly blend a prescribed mix of styles that make sense for their audience and fit within the lineage of the bands that have come before them and the scene they're in. Even though they flirt with dance music and DJ culture, they utilise these ideas as rock acts that understand their crowd's distinct tastes and frames of reference. If you know, like these bands, that your audience can contextualise, and enjoy, the specific mix of genres that you can uniquely provide, then hey... there's your context. But remember that, by design, these guys make it look easy and one man's record collection is another man's jumble sale.

As well as the context of the musical landscape, it's vital to think just as deliberately about your cultural context. Successful music generally relays an authentic truth about the culture of the people in the band and the place they're from. The Red Hot Chili Peppers have a strong cultural context as tattooed, perma-tanned funk-rockers from Hollywood. It's hard to imagine a band from Grimsby, tattooed and perma-tanned or not, having the same success with the same songs. The cultural context of a band is a part of its strength. Think about bands like Oasis and Pulp and how the identities and cultural context of Manchester and Sheffield are indivisible from their music. Ask yourself, does your music say something about who you are and where you are from?

THINKING ABOUT... WHAT YOU DO

Thanks for reading. Next week, in 'Thinking About... What You Do' I'll put across my argument about why success for emerging bands doesn't start by aiming for the stars at all... but by aiming for the roots. For now, don't forget to let me know what you think of the blog and please share it!

Playmobil shot courtesy Xurxo Martínez‘s Flickr used under Creative Commons License.
The Automatic shot courtesy beana_cheese‘s Flickr used under Creative Commons License.
Radiohead shot courtesy Taras Khimchak‘s Flickr used under Creative Commons License.
Enter Shikari shot courtesy Natalie Aja's Flickr used under Creative Commons License.

The Five Things You Need In Your EPK

This article originally appeared on the blog at Songeist.com.

This week, I’m going to get into answering a question I’ve received from Songeist member Jim Bridgeman from punk n' rollers Fish Hook.

JB. "Hi Barney. Have really enjoyed reading the blog! I have a question about press / promo packs. Would you say there are any rules to using these? What should / shouldn’t be in there, who should / shouldn’t they be sent to. I’ve often tinkered with the idea but never really done this properly. Thanks."

THE FIVE THINGS YOU NEED IN YOUR EPK
Be they Zipped-up as part of an EPK, or simply presented on a band's sites and social media, there are several key elements that make up any band’s complete electronic press / promo pack. EPK, or electronic press kit, is a term coined by the inventor of online music sales certifications Andre Gray, and popularised by sites like Sonicbids and Reverbnation, to denote a complete, one-stop resource for a band to present its assets to a promoter or press. Although there is a lot of crossover between the two, for the sake of clarity and the limitations of this blog, I’m going to concentrate on a general EPK rather than a press release to go with a record release. For an emerging artist, an EPK is a great way to ‘introduce’ yourself to a promoter or press in an easily digestible, but comprehensive, package.

THE EPK IS DEAD, LONG LIVE THE EPK
Think of your press pack, or EPK, as the digital equivalent of what sending a CD in the post with your biography and contact details folded around it used to be. However, with the help of the internet, we can painlessly use this package to include a few more things to help in our promotion, such as high-quality photographs and logos, videos and MP3s, and other assets. It's very important to remember that we’re entering an age when downloading content itself is going the way of the floppy disk. Now that people are switching to simply using streaming content and their Skydrives and iClouds for storage, even downloading the EPK content alone might be undesirable to the other party.

That’s not to say that just because downloading ZIP files is dying out, EPKs are. Everything in the EPK is vital to have at your disposal. Completing your EPK then uploading it to your various sites, as both a ZIP and the separate audio and visual assets is going to mean that you have everything accessible and up-to-date. Even if the way that the content is disseminated isn't always going to be via the ZIP download, your EPK is still essentially presented piecemeal across your sites. So devising and collating it as one 'project' makes complete sense to ensure your content and copy is synchronised.

The circle of life

1) YOUR MUSIC
When it comes to EPKs, which include large music files as well as other assets, keeping the file size to a minimum is key. You might get that one promoter that enjoys the efficiency of an EPK and refuses to jump around your sites for your assets, but also doesn’t want to wait an hour for your five-song WAV opus to download either.

A maximum of three MP3s at 256kps bit rate is sensible. Make sure that the MP3s are correctly ID3 tagged. Correctly tagged MP3s mean less hassle for the user, it ensures the tracks are named and ordered correctly and they look professional and organised. Fill in the track name, artist, album ("Your band name EPK" is fine for an album name in lieu of anything else), genre and, importantly, track number. This will ensure that when the files are dragged or copied into an MP3 player, they will appear in the order that you want them in. As a fail safe to make sure that the tracks are in the right order (often MP3 players are set to use alphabetical order to denote track order) it’s fine to put the track number at the start of the song name on a promo release. Also recommended is attaching the MP3 artwork directly to the MP3 file.

For creating and editing MP3s and their tags, I recommend MusicBrainz for editing and LAME Front End for encoding but of course, Windows Media Player and iTunes are both more than capable of doing all these tasks. Any music that’s going in your EPK you should have uploaded, tagged and ordered in an online streaming playlist on a site such as Songeist as an alternative to these MP3 files and include the live link to this playlist in the covering email.

2) YOUR BIOGRAPHY
A biography is a must in your EPK and is an incredibly valuable asset to your band. It’s standard to format the biog (as well as additional text like gigs, links and contacts) as a Microsoft Word DOC file, which can be read by practically any system. A PDF is acceptable and has more scope for fancy imagery, but PDFs can be very large and are a pain for a journalist or promoter to cut and paste text from. A TXT or RTF file is fine to read, but is less functional in terms of images, customisation and links than a DOC. A DOC represents the best mix of functionality and size; the file is small and easy for a writer to work from but you are free to include hyperlinks from the document as well as a small logo and photo at the top of page one.

I’d keep your biog to the point, between 200 and 500 words. Three paragraphs of three long sentences will do the trick. The way I structure biogs is to have the opening paragraph an overview of the bands location, style and influences. The second paragraph will deal the band’s most recent record and activity and the third paragraph will be an overview of history in terms of live shows and records released. That way you can periodically go back and tweak paragraphs two and three to reflect recent developments or things you want to highlight, but the first paragraph stays largely the same, and is the paragraph most likely to be quoted on blogs and gig promo.

If you want greater detail on my views of how to write biogs, my Top 5 Mistakes That Bands Make In Their Biogs blog was recently featured on the Unsigned Guide. As Marcus Reeves kindly commented in response, it’s also very important to get someone to proofread your biog. Like a folder of badly tagged MP3s, there’s nothing that screams 'amateur' more than a biog riddled with spelling and grammar mistakes.

Spelling mistakes. Setting you apart from the compitition since day one.

3) PHOTOS AND LOGOS
Do not underestimate how important visuals are to press and promoters. Ultimately, while the success of your band is probably not going to hinge on one photo, it has far more influence than you might imagine. Don't get your mate to photograph you in the garden and do a logo on MS Paint. If money's an issues, just like we've all done gigs for exposure at the start, there are hundreds of band photographers in college that will do you a shoot for peanuts, as well as decent logo designers who will do the same. For the sake of an afternoon's research, you can massively enhance your band's appeal with good images. Two large, print-quality JPEGs at least 1500 x 1500 pixels in size is enough. One live shot and one studio shot, or one portrait and one landscape, will provide versatility. Resist the urge to submit every single one of your studio shots 'just in case' as it will just increase the file size.

Providing a graphic file of your logo is also very useful. I'd go with a PDF of the vector art over a JPEG. There is a school of thought that says a large JPEG is preferable, and maybe it was in the past, but in my mind, anyone currently designing a poster or putting together an article for a magazine is going to have the capabilities to deal with a vector PDF. This means that you can attach the file as a smaller size and the image will not degrade when it's manipulated. The designer will have the ability to change the colours and style of the logo to suit their art if they have a vector. There's nothing more cool to see than a nice festival poster where your logo is stylised along with the rest of the artwork and a PDF or EPS will make the designer's job that much easier to make that happen. The format it comes in might be the difference between him or her bothering or not.

If the EPK is accompanying a specific release, by all means include a large JPEG of the album or single cover at least 1000 x 1000 pixels in size.

4) PRESS QUOTES, LIVE DATES, CONTACTS AND LINKS
Rather than having these details as a separate document, it’s absolutely fine to include the press quotes, live dates, contacts and links in the same DOC file as the biog, making a neat, two-page document. It’s also acceptable to have these as separate documents if you need to split things up a little (having a separate file for a full UK tour might be necessary for example) but always aim to keep the document as compact and clutter-free as possible. Again, be sure to format and proofread correctly and bear in mind that we don’t want a breakdown of everything you’ve ever done, just a digestible, well-presented summation of it.

It’s tempting to include every great press quote you’ve ever had but, as with all these things, efficiency is key. Three short quotes that you present in a way that grabs attention is better than three paragraphs that describe the minutia of how great you are but don't fit on a flyer.

Your list of contacts needs to include at least one email for the band or management, and that goes for your social media and websites too. I can’t imagine how many promoters or blogs have just given up on bands because they don’t have emails displayed on their Facebook or rely on Contact Forms on their site. I know I have. Sorry to burst your bubble, emerging artists, but you don't need to avoid stalkers just yet. Soundcloud messaging might be easy for you, but it isn’t easy for someone who works in the industry and needs to save, organise and cc their correspondence in the way that email allows.

Don't go overboard with the links. You should definitely include your official site, Facebook, Twitter and Soundcloud and could include preferred music vendors such as Bandcamp or Songeist but every last social site isn't necessary. One link that’s becoming an increasingly vital is your band’s YouTube page. Make sure your YouTube Page has its best foot forward. If you're busy on YouTube and your homepage is constantly rotating through content for hardcore fans, create a playlist of a few of your select promo or live videos and link to this playlist through the hyperlink in the text.

Fish Hook's Rachael. Expect her EPK on its way!

5) OPTIONAL EXTRAS
If you're sending out promotion for your latest single, or the whole appeal the band hinges on your visuals, you might want to consider including a promo video as a small MPEG in the EPK. Everyone has access and familiarity with YouTube now, so I would generally advise against sending videos in EPKs, specifically because of the increase in the file size. That being said, it’s certainly been something that I’ve done, and been encouraged to, do in the past.

Another thing that’s a standard in an EPK is a stage plan. If the main purpose for your EPK is to send out to live venues, there’s absolutely nothing wrong with including this. However, I would certainly confirm that it’s been read and acknowledged before turning up to a gig and expecting a full rider and saxophone stand based on the fact it demands one on your stage plan in your EPK. There’s a handy stage plan creator HERE.

Finally, it's important to note that this blog is my breakdown of a small, efficient, multipurpose EPK that's easy to download, touches all the bases and is my personal preference. Bands can make a wonderful impression by presenting all of the above in a huge, multimedia PDF file with interactive menus and videos if they so desire, especially if they're targeting to specific press and promoters who have a vested interest, patience, and ultra-fast broadband. Whether having an esoteric, resource-heavy EPK is something you want to utilise over the small, humble, 'does what it says on the tin' EPK I've described is something you need to decide for yourself.

SENDING IT OUT THERE
With the separate assets complete, remember to take this opportunity go back over all your sites and refresh your tracks, photos and copy to correspond with the material in your EPK. Then select the place where you're going to store the EPK, such as Dropbox or OneDrive. It's a good idea to upload the assets separately in two separate folders so you can give people who, say, just want the tracks, the option to grab them. That means first Zipping up your MP3s into one folder, then Zipping up the photos, logos and DOC file(s) in another folder and uploading them separately. Then take both the original folders and plonk them in another folder called 'Your Bandname EPK'. Zip that up, upload it, and you’re done.

Last but not least is your covering email. It’s important to take the same care and attention to detail in writing this email as you did in making your EPK. I'd use your email’s HTML editor to link using words like HERE rather than having long, ugly URLs all over the place like this… http://www.songeist.com/tw/4V5a9em

Laying your links out like this would be perfect.

Listen to 'Your Band Name' EP HERE (link to your streaming site).
Download Full 'Your Band Name' EPK HERE (link to the EPK file).

Good luck!

Barney

I’d really love to hear any more questions you guys have about music and promotion as it pertains to emerging artists. Please email me your thoughts, suggestions and queries to barney@songeist.com

Vinyl photo courtesy Acid Pix's Flickr used under Creative Commons License.
Sign Spelling photo courtesy John Lillis's Flickr used under Creative Commons License.

Let’s Get Engaged (or How I Learned to Stop Worrying and Love the Book)

This is the original version of a music guidance blog that I wrote for US site Music Clout HERE and the UK version for Fresh on The Net HERE.

Facebook Pages. For a musician, they are an increasingly frustrating proposition. Their functionality, features and business model are still developing while over forty-two million users can only observe and react to the changes taking place. Month after month, it seems that your Page’s non-paid reach is less and less. The platform has simply become another advertising avenue for acts and businesses with deep pockets to use. It’s easy to become despondent. Complain about this on Facebook and some bright spark on your timeline will quickly point out you’re moaning about the free resource you’re currently using. But while the platform is free, it seems only fair that fans that have taken the time to 'like' you on Facebook should receive your updates and not have the site’s content generator getting between you. So what can we do about it? The truth of the matter is, and I hate to say it, that your annoying Facebook-defending buddy is actually right; complaining about a free site performs isn't going to get anything changed. At the Music Biz 2014 conference this week in Los Angeles, Facebook representatives were less than forthcoming with answers for an angry artist asking them why he has to pay to reach his fans. With no indication that this trend is going to reverse it means that our perspective, techniques and understanding of Facebook Pages needs to change along with the technology. We might not like this fact but unless we’re going to pay for the service, we have to face it.

I manage a Facebook band Page with nearly 24,000 fans. That may sound like a lot, but between albums and promotional pushes, the Facebook Page can actually be a profoundly lonely place. Photographs struggle to get in double-figures of 'likes'. Unanswered questions bounce around the wall like echoes down a ravine. Every now and then, we'll have an unpredictably viral post, be it a photograph of Flea with his bass guitar unplugged or a funny-looking shot of Beyoncé, heavily shared and seeded from our photo upload. While the reach these successes gave our profile was welcome, they were not without their drawbacks. Many strangers to our band met the posts with direct hostility, often engaging with the content but not bothering to read the neutral accompanying messages and assuming we were attacking the artist. Some of our established fans actually 'unliked' us, accusing us of gossip-mongering. While proving that engagement in a hot topic is a route to Facebook Page traffic, unless I was going to change the site to a Superbowl half-time gossip column, these excursions into hundreds of shares weren't adding much to the page’s overall purpose.


BEYONCE. POST WITH CAUTION.

FED UP WITH FACEBOOK
In the face of such emasculation and loneliness I went on the offensive. These are our fans, god-dammit! Why should we have to pay to speak to them Facebook?! As have many bands before me, I sent an image in our mailout asking that fans actively add themselves into the ‘Get Notification’ category for the page. Rather pathetically I also did it on our Facebook and asked fans to share it. It never really occurred to me that for this to have any tangible effect, I’d have to do it at least once a week, cluttering up my feed with more requests for attention and taking up a precious post that could be used for some engaging, original content. I was fed up with Facebook.

It was while I was writing a blog detailing some mistakes that bands make when addressing crowds at gigs (which you can check out on Songeist.com HERE) that it struck me. There I was in my blog, complaining about the bands that stand onstage and tell their fans that they've ‘driven here for hours’ and ‘have no money’ so ‘please buy our CD.’ And yet, there I was doing the same thing on our Facebook page. I was practically telling our fans, ‘you like us’ so please ‘go out of your way to complete this convoluted process’ because ‘Facebook isn’t fair’. I sounded just like one of those whiney bands that always irritated me with their demands on their audience. Looking back, I should think myself lucky that nobody posted a ‘Call the Wambulance’ meme.


PLEASE BUY OUR CD!

A DIFFERENT APPROACH
We can't change what Facebook’s algorithms are doing to our non-paid reach, but we can change our approach. If we want to use our Facebook Page to boost our exposure, and not simply respond to it, it is no longer viable to simply use the page to pass on information and expect a result. We must actively engage and then use the fallout from the engagement to pass information on. For emerging artists and businesses in quiet periods we need to assert ourselves and deliberately stoke the coals of our user’s reactions. With this home-truth realised, I became inspired to see if I could make something happen on Facebook by grabbing some impressions and extending our reach. I came up with a small branded promotional image to test the theory. Just over a week later, the image has had nearly half a million impressions and is still going strong with no boosting and just a small push from me. It truly is just a case of putting a little thought, creativity and work into our Pages and reaping the rewards.

The idea came to me one afternoon when I happened upon a ‘What’s Your MC Name?’ Facebook post from a radio station and saw the colossal amount of shares it had accrued. It was a simple variant on the old ‘first letter of first name / first letter of last name to denote a new name’ gimmick. It wasn’t anything mind-blowing but here it was with millions of impressions. I considered the post’s success and I realised that this worked on a similar principle to another viral post I’d shared days before. A video which promised that 95% of people, after completing a maths problem, think of ‘red hammer’ when asked to think of a colour and a tool had duped me into sharing it. The amount of people who answer ‘red hammer’ is actually significantly lower than 95%, but it's enough that people like me, who did think of ‘red hammer’, are amazed by the video’s ability to read their minds. And so they share it. The penny dropped that a key to engaging people is providing the user with a post experience where they feel their own result is worthy of discussion. A list of rappers is mundane until you include the user's own name in the process. When the image reveals the distinctive MC name it seems unique, original and worth a share, even when, in reality, the same names come up again and again.


What’s Your MC Name? MINE’S DEADLY MONEY. So is many other people’s.

WHAT’S YOUR SKA NAME?
I went home that night and did a Sonic Boom Six variant on the name generator. After making sure that the idea was original by doing a quick Google search, I threw together my own ska name generator. I added a small band logo and hashtag at the bottom of the image, careful that the branding wouldn't get in the way of the content. The process of devising it was simple enough. I broke down around forty-eight names of old ska singers, making sure to never include a first name and surname that could together result in an actual ska act’s name, i.e. for ‘Prince Buster’ I would only use either Prince or Buster, ultimately meaning that every name was original. I added a few vector graphics of dancing ska men, neatly processed the image using Adobe Illustrator and posted the image on our Facebook. I then messaged a handful of the ska sites around the world just to get the ball rolling. While I did post it on Twitter and Tumblr pages, I was careful to prioritise the Facebook post in my efforts. The image was conceived to promote the Facebook Page and there would be no point cannibalising my audience. After two days the sharing really began to take off exponentially across other act's and promotion's pages.

One thing to remember is that it’s important to stay on top of the shares and track the places where your viral image appears. With any successful image, it is inevitable that some people will re-upload it without sharing it directly from your site but you don’t have to stand by and do nothing. The SB6 Page was deprived of impressions when one of the leading ska bands in the world innocently re-uploaded the image and posted it. Rather than ignore this, I messaged them and politely pointed out what had happened and they were good enough to re-share it direct from the Sonic Boom Six Facebook Page. By the end of the week, in a large part due to the band re-posting it, my page’s reach was over 800% further than the week before with hundreds of thousands of users 'talking about' the band. For days afterwards, my new photos were hitting double the 'likes' than they had previously. My little experiment proved that we don’t have to pay to get our Facebook posts out there, but we do have to work.


What’s Your Ska Name? Daft but half a million people have seen the name of our new album.

It is now over a week ago that I posted the image. Slowly but surely the engagement is creeping back down to the level it was at before posting it. Am I upset about that? Whether I am or not, there doesn’t seem to be a lot I can do about it. This blog isn’t an attempt to justify Facebook’s commercial decisions; it’s an attempt to face up to them. Ultimately, I would never advise that a band puts all its eggs in the basket of another site. I’ve seen bands spend years concentrating solely on building up their Myspace, Facebooks and now Tumblrs only to lose all that equity once those sites outstay their moment of popularity. It’s a hare and the tortoise analogy; bands should maintain their own website and mailing list to have an independent platform protected from the whims and decisions of the ‘hot’ sites of the day. What this exercise did prove is that if you need a boost from your Facebook page you can realise that challenge with a touch of creativity and a little hard work. Every day I’m thinking of different ways to engage and it’s had a knock-on effect on my attention to detail on our own website, improving interaction between us and our fans beyond Facebook. If the silver lining of their campaign to monetise our interaction is that we all have to reconsider how we communicate with fans and give them a better user-experience across the net, that’s something. I’ve proven that something as simple as an engaging image can extend our reach. Now I just have to come up with the next one.

Think of a colour, and a tool…

Barney

From The Garage to The Stage Part 6: Set Times and the Sound Man

If you're just starting out as an artist, there are many hard lessons to be learned onstage that don't necessarily appear in the 'how to play' manuals or educational music books. To help you along, we've enlisted our very own Barney to impart his hard-earned gigging wisdom in this ongoing series of weekly blogs. If you're recently started playing live or even if you haven't yet done a gig yet, we at Songeist believe that these blogs will be a great asset to help you to consider all the aspects of your live show. We'll be posting a new entry every Wednesday around midday for the coming weeks so don't forget to visit!

READ PART 1: MAKING A SPLASH HERE.
READ PART 2: STRUCTURING YOUR SET HERE.
READ PART 3: SEGUES AND SPEECHES HERE.
READ PART 4: CONFIDENCE AND CONNECTION HERE.
READ PART 5: CAMARADERIE AND CONTROL HERE.

Remember to comment and let us know any live tips and tricks you have...

FROM THE GARAGE TO THE STAGE PART 6: SET TIMES AND THE SOUND MAN

Over the past five weeks we have talked about everything that goes into the conceptual side of planning a set. We've discussed tricks and tips to deal with stage-fright, the right way to address the crowd and even strategies to relate to your other band members. I hope that I’ve imparted at least a little hard-earned wisdom! But for the last piece of the puzzle I’m going to extend some advice about dealing with the people outside your band and crowd that are nonetheless essential participants to make sure that your gig goes well. The sound engineers, crew and tour managers.

YOUR CONDUCT IS MORE IMPRESSIVE THAN YOUR SONGS
A crucial thing to understand about live music is that the majority of crew, sound engineers and tour managers don’t really care about your music. They've heard quite enough music, thank you very much. They simply care that you don’t make their life any harder than it already is. Yet crucially, they are very the people who often hold the key to that sweet support slot you want to grab. It isn’t always writing the killer tune that gets you the tour. It’s getting on and offstage quickly and efficiently, acting courteously and professionally to crew and being friendly and respectful to the headline band. As with each of these blogs, there are exceptions to the rule. I’ve certainly met massively popular bands out there that act like a bunch of school kids (and, appropriately, they often are the ones who achieve fame just out of school). But if you follow the guidelines below you shouldn’t go far wrong.

How much tech would a drum tech tech, if a drum tech could tech drums?
THE SOUND ENGINEER IS YOUR FRIEND, WHETHER YOU LIKE HIM OR NOT
Let’s get this out of the way. Being a local band isn’t fair. Often the venue will promise you a soundcheck and you get bumped because time is running late. Often there are sound issues onstage. Often you get no dressing room at all and have to pile your gear in a tiny, spider-infested corner. But these are simply things you need to accept and attempt to overcome. The first thing to relate this week is that it’s always advantageous to show courtesy and respect to all the crew, from the roadies to the tour manager to the promoter but especially to the sound engineer. He or she has the power to make or break your set. Learn their name, be polite, and be considerate of what they need.

The first place to get this right is during soundcheck. If the crew are setting up the stage, be aware of this and try not to get in their way too much. You’d be amazed at the bands I’ve seen jamming, blissfully ignorant, at full blast as a visibly seething sound engineer changes drum mics. Drummers are often the worst, thrashing the hell out of their kits or tuning their snare while the sound man changes the kick drum mic at a distance that makes it tantamount to assault. Until you have your own crew and plenty of allotted time, this really isn’t the time to jam that tune from rehearsal while everyone else waits around because you read that U2 wrote 'One' during a soundcheck. Listen to the sound engineer when he asks you to play and be reasonable and intelligent with what you do play. Drummers, play a repeated groove that covers the full kit, guitarists and bassists play a riff that's a solid loop and covers a reasonable range. Granted, no matter how well-behaved you are, some sound engineers will inevitably treat you like an irritating nuisance. Some will be nice and laugh along with your japes and learn your name. You never know. Just be aware that whatever their demeanor, their experience with you is naturally likely to affect the work they do for you when you’re up on stage.

The sound engineer is your friend, whether he likes it or not.

SPEAKING TO THE SOUND ENGINEERS DURING THE SET
Every now and then, dealing with sound issues while onstage during the set will be necessary, but remember, just as we covered last week, nine times out of ten the crowd aren't hearing that squeal that comes from your monitor every time you lean over, so don't draw attention to it. If you look like things are falling apart just because there's a hum coming from a guitar amp then, even if they can't hear the difference, people are going to assume that things are falling apart. If you need to communicate monitor directions by using hand signals (pointing at your guitar, then to the monitor, and then up in the air to denote that you need more in the monitor for instance) remember to be as calm and clear as you can and stay in control. Don't even bother mouthing words as it will draw the crowd's attention to the issue. I’ve watched sets where the drummer has spent over half his time on stage scowling and pointing in different directions at the hapless monitor engineer and, although I as a musician feel his pain, I also realize he’s oblivious to the energy of his screwed-up face and attitude spilling all over the stage. If the sound is that bad, it's better to stop the set between songs, get it sorted and then move on than be in a constant gushing leak of panic and anger, letting the crowd that there was something wrong during the set, though they had no idea what it was.

If hand signals aren’t going to cut it, there is an art to speaking to the sound engineer between songs. Never start making demands through the mic the very second that a song finishes and the crowd is still clapping. This will confuse the audience and kill the appreciative energy in the room dead. Instead, being sure to indicate to the rest of the band that you want them to wait, calmly thank the crowd as normal, maybe even add a little comment about how the gig is going, and then address the sound engineer with a polite ‘Mr Soundman, I need a little more of me in my monitor’. Thank the crowd, let the mood settle, then put your demands out there in a clear and friendly tone, owning the moment.

That's the face you get when you start copping a 'tude at a sound engineer.

GET ONSTAGE ON TIME
It seems strange to me that I even have to make a point of this, but I still go to gigs and at the stage time the support band are due onstage, someone from the venue is running around trying to find the band. That scenario is simply unacceptable to anyone involved in live music and, believe me, it’s absolutely abhorrent to the tour manager of the headline band. Unless otherwise clearly stated by the headline band’s TM or the promoter, the stage times are NOT a rough guideline of how they want the night to go. They are strict, absolute orders about where your slot is in the running of the night. Feckless local bands often break this rule because no one has ever really sat them down and pointed this out. It simply goes unspoken. You see it so often in live music, as a band or tour manager you sometimes can’t even be bothered saying anything until the band runs over by ten minutes. But here’s the rub, this isn’t school, you don’t get detention. YOU SIMPLY DON’T GET BOOKED AGAIN TO SUPPORT THE BAND. That ten minutes was ten minutes less time at the end of the night where the headline band could have sold their merch. You mess with their bottom line, and things get personal!

If you’re opening, you will have the luxury of leaving your gear set up, so in that instance there’s even less of a reason for lateness. Getting onstage when you're the second band on, with just a quarter-of-an-hour slot to do it in, is stressful so it’s absolutely essential you’ve planned in advance. Have your cables and gear ready and accessible so you can get straight on and give the band that preceded you space and time to get off. It’s totally acceptable to help them get their stuff off. Not only does it make things quicker, it asserts the point that you want them to move off the stage ASAP. There will be times when, through no fault of your own, the changeover overruns. Nine out of ten times in this situation, as long as the overrun wasn’t your fault, the tour manager or sound engineer will reimburse you an extra five minutes at the end of your set to compensate, especially at festivals. If this isn't forthcoming, there’s nothing wrong with asking if this is possible, but never assume. Overrunning is a bigger sin even than getting on late. In fact, it’s the most sure-fire way for you to never get booked as support to a professional band again.

There may be only two fans watching, but remember, the TM is ALWAYS WATCHING.

GETTING OFFSTAGE.
This is the most important rule in this whole series of blogs. If you follow every other point to a tee, but overrun your set by seven minutes at every show you’re going to be the greatest band in your local toilet venue for the next four decades. Get off on time. No ifs ands or buts. Drop a song if you need to. GET OFF ON TIME.

When you do get off, get off as quickly as possible. After the intensity of the set, you'll feel the world slow down. It's natural that getting off stage feels like it should be a stress-free, peaceful affair done with your face flushed with happiness, basking in the glory of your wonderful concert. But there's another band to get on! Getting offstage is a hurried, stressful and almost always slightly unpleasant chore and you must hustle as quickly as possible. Feel free to walk off stage to underline the end of your performance but then get straight back up there and work to get your gear off efficiently and into the designated zone. Help each other and be aware of the crew, who will almost always give you a hand. Get this job done, then go and chill. You've earned it!

The first time SB6 really experienced a hard lesson in getting offstage was touring with The Levellers in 2009. The Levellers are a big, cult band and their crew are professionals with no time for holding the hands of some punk band just because they can’t afford a crew. The change-over time was forty-five minutes, plenty of time we thought, seeing as though The Levellers were already set up. So on the first night we got off stage and afterwards we relaxed for a moment together, drinking water behind the curtains, ready to go back on and grab our gear. The crew proceeded to storm the stage, and, faced with our gear set-up, tore our guitar pedals off the floor and pretty much threw them at us. Suffice to say, we didn’t hang about after the set the next night and the lesson that we learned that day was a good one. There is simply no excuse. Get off stage on time and get off as quickly as humanly possible.

And, if you hadn’t already figured this out, if you are not the headlining band, never, ever, ever do an encore!

Follow all the rules, and this is how you'll feel.

FINAL THOUGHTS
There are ‘local band’ nights all over the country where venues simply want the friends and family of bands to come and drink at the bar to keep the business running. The venue and 'promoters' don't care about the bands, they care about the drinks being bought, and often the rules I've outlined above are not enforced or even laid out. At these nights, bands pick up bad habits. But you try pulling out those habits supporting a touring band with a tour manager and you simply aren’t going to get tours. And don't expect them to tell you why, because they don't have to.

At the beginning, being in a band is very tough. In the UK, at local gigs, you get treated as the lowest of the low, often not getting a dressing room, food or drinks. You see the headline band swanning about with their grub and lager and passes in their dressing room, not watching the local bands, and tend to think they’re stuck-up idiots. But what you need to remember is that they have all been in the same place as you have. And you’ll find that when you’ve not been home for three weeks and have driven for 7 hours previously, a beer and a sit down without having music blaring in your face is not that much to ask. By all means, politely introduce yourselves and ask them to watch you, but be prepared for the fact that they might choose not to, and that's their prerogative.

Finally, remember that at this stage, for you, watching the other bands is important. Grassroots music scenes work through friendships, not strength of demos, and the difference between being shunned by a scene and being immersed and accepted into it really is about what you put in. People can smell a band that are only out for themselves, so returning favours and being an active participant at live shows at this point will reap rewards that your songwriting might not.

And that's that. It's time to get out there and rock.

Barney

Thanks for reading this blog series and all your support and feedback. I have a special case study blog coming up where I impart some more general rules and philosophies to being in a band but what I’d really love right now is to hear any questions you guys have about music as it pertains to emerging artists.

Please email me your thoughts, suggestions and questions to barney@songeist.com

Drum Tech photo courtesy Gareth Harfoot's Flickr used under Creative Commons License.
Sound Engineer photo courtesy Howard Stanbury's Flickr used under Creative Commons License.
Sound Engineer 2 photo courtesy Andrei Rusu's Flickr used under Creative Commons License.
Tour Manager Photo courtesy David Jones's Flickr used under Creative Commons License.
Onstage photo courtesy Annais Ferreira's Flickr used under Creative Commons License.

From The Garage to The Stage Part 5: Camaraderie and Control

This article originally appeared on the blog at Songeist.com.

If you're just starting out as an artist, there are many hard lessons to be learned onstage that don't necessarily appear in the 'how to play' manuals or educational music books. To help you along, we've enlisted our very own Barney to impart his hard-earned gigging wisdom in this ongoing series of weekly blogs. If you're recently started playing live or even if you haven't yet done a gig yet, we at Songeist believe that these blogs will be a great asset to help you to consider all the aspects of your live show. We'll be posting a new entry every Wednesday around midday for the coming weeks so don't forget to visit!

READ PART 1: MAKING A SPLASH HERE.
READ PART 2: STRUCTURING YOUR SET HERE.
READ PART 3: SEGUES AND SPEECHES HERE.
READ PART 4: CONFIDENCE AND CONNECTION HERE.
READ PART 6: SET TIMES AND THE SOUND MAN HERE.

Remember to comment and let us know any live tips and tricks you have...

FROM THE GARAGE TO THE STAGE PART 5: CAMARADERIE AND CONTROL

So far, we’ve covered how to write a setlist, how to structure your set, how to segue your songs and how to connect with a crowd. But what about the other connection that is happening onstage, the connection that many musicians don’t immediately consider but is the connection that is, above all, the most important part of being in a band? What about the connection with each other? You may have spent more hours in a garage and more miles on the road with these human beings than anyone else on earth but put you on stage together and you either pretend they don't exist or throw dirty looks at them every time they even look like they might mess up. Dealing with on-stage stress is a part of being in a band, especially for an emerging band, and the most natural thing in the world to do is to lean on your friends; your band-mates. One thing that you’ll have to accept as a band starting out and using in-house sound engineers is that sometimes, even often, onstage sound will be awful. That causes stress. The very task of performing in front of strangers causes stress. And these band-mates you call friends are going to make some musical mistakes that will cause you stress. Being onstage magnifies all these feelings of stress but, just as with last week’s blog, you need to focus those emotions to compose yourself and not sell an iota of that stress, let alone take it out on each other. We know we have to emote confidence, but we also need to emote a sense of camaraderie and control.

The Horrors, emerging from their spaceship, full of camaraderie yesterday.
CONTROL YOURSELF
Following on from last week’s talk of confidence and connection-building, nothing relaxes a crowd more than a band that appears at ease and in control of their environment. If you look like you know what you’re doing, they will believe you do. Nothing belies a band’s nervousness and sense of being at ill-at-ease more than negative body language towards each other. A band that appears united as a team and comfortable on stage with each other evokes that same energy to the crowd. That sense of camaraderie is key to a band and should be part of your overall philosophy and approach beyond the stage. Some of the best bands, think The Ramones, The Specials, The Horrors, actually look like they've emerged from a spaceship together to take over our world. A band that look uncomfortable with each other or even worse, visibly hostile, tutting and scowling at mistakes, are facing a huge uphill battle in winning over fans. Just as I relayed last week, the crowd WANTS to like you, just don’t give them reason not to. You might be the kind of player (I know I am) that can’t tune out the other band member’s performances and picks up on every fluffed note, every scuffed fill and every flat harmony. The vital thing to remember is that 99% of mistakes, no matter how bad they seem to you, the audience will either not pick up on, or not care about. A rock gig isn’t a piano recital. No rock gig has ever been ruined, or even badly affected, by a few rogue mistakes in a set. But you can ruin a gig by creating a tense, awkward atmosphere onstage between band members. A dirty look early in the set can have its negative energy increase exponentially across the performance, as the band member's become more reactive and angry at one another. No matter how well they think they're hiding it, this will sink the connection at a show even if the crowd can’t quite put their finger on what the problem is. You can feel a bad atmosphere, and feeling is more important at a gig than simply hearing.

Don’t get me wrong. Mistakes count. The fact that Steve went into the wrong part for the tenth gig on the row does matter, especially after you brought it up in rehearsal twenty times. It matters to you and so, ultimately, it matters to the performance and the band. But you’re kidding yourself if you think that if you turn around and shake your head at him onstage, anyone in the crowd is going to sympathise with your exasperation. You just look like a mean so-and-so and you’ve created a negative onstage vibe, all over a bass mistake in a room where the sound is so boomy not one single person noticed. To physically register it onstage does nothing but bring attention to it, increasing the tension and making the gig worse for everyone. Again, it’s a case of implosion, not explosion, and even thought that messed-up fill daftpot on the drum's has done for the whole tour feels like nails down your back, it’s your mistake if you let it throw your own performance off track.


I fully endorse the loving, positive, fully-in-control eye contact, if not the shorts, of this band.

CAMARADERIE
Being onstage is stressful and in stressful situations, friends are mean to each other, and that doesn’t always stop between songs. One faux pas I’ve seen many times – and have been guilty of - is taking the mickey out of other members of the band over the mic between songs. We’ve all seen this, if judged correctly, be a fun addition to a live set but, just like erupting into synchronised head-banging from the second you get on stage, more often than not it only serves to highlight how vulnerable the musician feels at that point. What you imagine in your head is charming repartee between two band members, lifting the curtain into the group's lovable real-life personalities, is actually just two incoherent human beings, tuning guitars and mumbling 'dick head' at each other, like a pair of three-year-old siblings lashing out at each other because they're tired after a day out at the zoo. Of course, the crowd may smile. They may even laugh. Just like the raising a fist on stage is often mirrored in a crowd, the audience will attempt to follow suit at the pantomime of witty conversation that they perceive to probably be happening before them. But that doesn't mean it's anything but slightly embarrassing for all involved.

Speaking of addressing the room, sometimes the crowd will speak back. As we outlined last week, standing and conversing with mates does nothing but create a cliquey atmosphere. But if you play enough gigs, someone in the crowd, at some point, is going to say something bad about you. Just like reacting to a fluffed note from a band member, you do not sell it because you are in control of the stage, not the crowd. Follow the same rules as you would someone posting comments on YouTube; do not feed the troll. Granted, if someone is heckling to the extent it’s affecting the rest of the crowd’s enjoyment of the show, then perhaps, being as assertive and emphatic as you can, you need to face that. The crowd will thank you for it and facing down an idiot spoiling other people's fun can really bond a band and crowd. But if there’s one guy shouting abuse and giving you the V-sign in a crowd of hundreds, do not give him the satisfaction of knowing you have even seen him, even worse he's got you rattled. Ignore him completely. Focus your energy to keep in control of your own performance and don’t let him gain any influence over you. Just think; if a human being is so odious and has a life so bereft of happiness that he or she must stand in front of a stage and make gestures to bands they don’t like, they really do not deserve any validation for their actions, let alone the attention they crave. Ignore these sadsacks. They will get bored and, quietly and sullenly, wait for the headliner they came to see. They don't get out much, to be fair.

You might not quite manage it, but this is the post-gig atmosphere to aim for.

WAIT UNTIL TOMORROW
The discipline of control and camaraderie should not stop the second you get off stage, you need to remain focused for at least a few hours afterwards. This is difficult because you've been affected emotionally and the music means a lot to you and once you come off stage, there's a temptation to let it all spill out. After internalising your chagrin towards the guitarist’s multiple musical indiscretions for half an hour, there's the desire to come off stage and immediately start rattling off a laundry list of his mistakes. But it's a bad idea. Emotions are so high that a post-gig conversation will be ferocious, overblown and erupt into something far more intense than is constructive when discussing specific drum fills or vocal harmonies. Not only will you be angry, the other band member will be defensive, especially after a disappointing performance, so a fight will inevitably erupt and, essentially, what you are saying and asking of them gets buried under a landslide of emo, feels and mardy-bum melodrama. Save it for the bedroom.

With great diplomacy and experience, it's possible to get your band's communication developed enough that you can manage to talk about the set quite sensibly within an hour or two after the show. It's not always mistakes that you want to discuss and important things do get forgotten if you set a cast-iron fatwa on talking in the dressing room about what went on on the stage for the last half an hour. But as a rule of thumb it’s generally better to simply wait until the next day. If the mistake or observation is important enough to comment on, it’s important enough for you to make it your responsibility to remember it for the following morning. You could even write it down or pop it in your phone notes, as I do. If you calmly and clearly express the problem the next day and the band member is still being a tart about it… well, that's their problem, not yours. But that’s the thing with band members, they’re human beings and part of being in a band is learning one-another’s limits, abilities and even short-comings and having the wisdom and will to work with them and around them.

Next week in From The Garage to The Stage we'll discuss the final details of being onstage, beyond the band and crowd. We'll explore speaking to sound engineers, the logistics of working with crews, getting on and offstage and all the subtle, unspoken stuff that's expected of you as a band at a gig that no one tells you beforehand.

Until next time...

Barney

Horrors photo courtesy Neil Klug's Flickr used under Creative Commons License.
Lucacookus photo courtesy Mark Scott Austin TX's Flickr used under Creative Commons License.
Backstage photo courtesy Chillhiro's Flickr used under Creative Commons License.