Music Guidance. Thinking About... How You Look

This article originally appeared on the blog at Songeist.com.

In this special weekly guidance series we’re going to be exploring three key aspects of your band’s existence and encouraging you to consider these elements of your act with as much thought and deliberation as you write your songs. Simply expecting the inertia of creativity to steer your ship into the right direction is rarely enough; your band’s command of who you are, what you do and how you come across are all hugely important to consider. Across the series, Barney will use some real-world examples to illustrate how important these factors are and help you to apply these concepts to your own band.

READ PART 1: THINKING ABOUT… WHO YOU ARE HERE.
READ PART 2: THINKING ABOUT... WHAT YOU DO HERE.

LISTEN WITH YOUR EYES

You've identified the original and unique mix of styles with which your band is going to explode onto the musical landscape. You've found every last webzine to pursue, each blog writer to email and sussed out all the happening underground hotspots for your particular style. But what do you look like? And not just what do you look like but what does the band look like? Visually, what does your art evoke? A consistent aesthetic across all your output, from your clothing to your artwork to your interviews is ideal. Your average metalcore band's music is very different from that of an indie-folk act, and so it makes sense that their attire, promotional material and artwork looks different too. If it's representing you visually, it's worth thinking about how it defines and adds to your brand. And there it is, that dreaded marketing speak! But brand is something that all successful acts have a handle on, even if they do their hardest to pretend they've never even considered it. And there's nothing that gets some bands more defensive than talking about that dreaded little word... image.

The Specials, a band with a strong image, across all their content.

IMAGE?! WHAT IMAGE?! THIS IS ABOUT MUSIC, MAN!

Some bands balk at the very notion of discussing image. Some bands detest the idea of their appearance affecting their art. But a successful band without a decent image is very much the exception to the norm. By image I don't necessarily mean that you need to look ostentatious, showy or even fashionable. And while I understand the sentiment behind the cliché that 'people have paid to see you, so you should make some effort', that's really not always the case. A grunge band might look just great in ripped jeans and second-hand lumberjack shirts. But if three of the band members dress like that and the drummer dresses in sports gear, it's just not going to look right. By image I simply mean a consistent look across your band's appearance that relates to your music. There's no hard and fast rules to this and great band images vary wildly. The Police simply each bleached their hair blonde. Your image could even be that you all look completely different. As long as you've discussed your image and have decided what it is, you're on the right track. Certain members in any band are inevitably going to be more stylish than others, so if you're not one of those, consider swallowing your pride and let them help you dress. Franz Ferdinand and Blur were always bands where it looked somewhat like the singer dressed the drummer, but they were both bands whose image was a great part of their appeal. The really tricky part is making it look effortless. Bands like The Specials and The Ramones are some of the most credible bands around, but they also have two of the most iconic band images in history. It’s hard to imagine those groups of people discussing their wardrobe and haircuts. But the evidence that they must have is there, be it matching leather jackets or pork-pie hats, in every promo shot.

If image is something you're struggling with, it's worth thinking outside the box. In my band, image was something that we knew we had really lacked in our past attempts at being in bands. We decided that it was hopeless to try to dress the same because there was a range of styles within the band itself (a contrast of styles we actively drew upon in the music). Faced with the impossible task of streamlining our wardrobes, we decided to simply wear whatever we were comfortable in, but match the colours across our outfits. Red, Black and White was the, on reflection slightly unpleasant, combination I chose, but there it was, and we stretched the scheme onto our CDs, website and merch. We knew we were never going to set the world alight in the fashion stakes but we at least we had something that pulled us all together. Over the years, we’ve changed our colour schemes many times but we’ve always stuck to this strategy.

 The Ramones. Just happened to all dress exactly the same.

YOUR VISUAL BRANDThink about some adjectives that describe your music. They could be words like abrasive, dark and menacing. Or words like tender, fragile and comforting. Now consider if the visual assets of your act, from band photos, to logo design, to record artwork, express these words too. Pop and rock music are art forms that have a strong visual element. It isn't just your band image, your visual brand is part of everything you do, even your stage show. Fluorescent sticks and ultraviolet lights were staples of the live shows of bands in the new rave scene back in the early noughties, bringing the scene's luminous artwork to life onstage. It's simply worth remembering that how you look, both in person and represented by your assets, has a huge effect on how people perceive your music. If that makes you uncomfortable, instead of thinking of it as having to use your image and assets to lie about your music in a way that's dishonest and showy, it might be more useful to consider how your imagery can support your music and the ideas and emotions that you want it to evoke.

First and foremost, think about your band photographs. Once you've nailed a consistent look across the band in terms of your clothing, all the style and philosophy of your music may also be expressed elsewhere in these images. While it's an extreme cliché to have an old-school rapper stood in front of graffiti on an urban wall, it's a fairly clear example of this concept. Just as we discussed how important it is that your music represent where you're from in PART 1 of this series, the setting of your photographs can relate this too. Record artwork is another great way to express the character of your band and the ideal place to start in terms of brainstorming approaches to capture the aesthetic of your music in a visual form. Perhaps nailing the right artwork for your band is the jumping-off point you need to then go back and re-assess how you present yourself in terms of image? You can continue this through to your logo design and the way that you present your website. If you're a cool, quirky, tropical indie band, your logo and web presence should look completely different from that of a dark dubstep act. After all, the emotions that your respective music styles evoke when people listen to them are completely different. The key is to consider the characteristics of your music that are evocative and choose imagery that reflects those characteristics.

Aphex Twin's imagery is cold, unsettling and complex, just like his music, and supports his music across all his platforms.

A THOUSAND WORDS CAN PAINT A PICTURE

How a band looks can even go beyond the visual. Any text related to a band is a great opportunity to push the band's brand and express your philosophy, image and style. If you're a hip-hop act whose lyrics are deep, complex and intellectual, then any text related to your music should have the same attention to detail and character as your lyrics. Use your biographies, social media and blog output to express your character and write with the same tone as the list of adjectives that describe your music. I wrote a blog for our friends at the Unsigned Guide called the Top 5 Mistakes That Bands Make on Their Biogs that highlights the perils of going too far with this approach, but as long as you remain aware of the purpose that your writing is for, having some fun with the style of its delivery is a great sizzle on your steak.

Another tremendous opportunity to put across your philosophy, image and style, are interviews. With the amount of internet blogs being written about bands right now, it's inevitable that you'll be asked to do one sooner or later. Remember, just like when you are writing your biography, an interview is a chance for you to put across your band in words and not a dull exercise where you literally answer the questions. If the questions are bad, nix them and answer the interviewer with what you want to say about the band. Steer the questions towards what you want to express that is interesting about your band. I recommend that bands "use the biography to highlight the music’s truth, not relay the literal truth" and I feel the same about interviews. Finally, it doesn't hurt to have stock answers to a range of questions that you, as a band, sit and hash out to keep the whole band 'on message'. As well as meaning that there is a consistency in your story that way, it provides a great opportunity for you as a band to touch base about your philosophy, bounce around ideas about your art, and refresh your memories and vision of where you're at and where you're heading.

THANKS AND GOODBYE FOR NOWI hope you've enjoyed this series as much as I've enjoyed writing it and the ideas presented have enhanced your grasp of who you are, what you do and how you look. To re-iterate my point from the introduction, "these blogs will be most beneficial if used as a jump-off point for discussion between you and your band members. The whole idea is that you, as an emerging band, get on the same page about who you are, what you do and how you look. If you have a unified vision, it's half the battle. Organise a band meeting, hash these things out and I guarantee you'll be making a positive and productive step for your band."

This is my last guidance blog for Songeist. If you've enjoyed my advice and writing, please keep up with my band HERE, my blog HERE and follow me on Twitter HERE. Thank you to everyone that's read, commented and shared these blogs and thanks to Songeist for the opportunity to write them.

The Specials shot courtesy Walt Jabsco's Flickr used under Creative Commons License.
The Ramones shot courtesy Sean Davis‘s Flickr used under Creative Commons License.
Aphex Twin Logo courtesy Richard Roche's Flickr used under Creative Commons License.

The Five Things You Need In Your EPK

This article originally appeared on the blog at Songeist.com.

This week, I’m going to get into answering a question I’ve received from Songeist member Jim Bridgeman from punk n' rollers Fish Hook.

JB. "Hi Barney. Have really enjoyed reading the blog! I have a question about press / promo packs. Would you say there are any rules to using these? What should / shouldn’t be in there, who should / shouldn’t they be sent to. I’ve often tinkered with the idea but never really done this properly. Thanks."

THE FIVE THINGS YOU NEED IN YOUR EPK
Be they Zipped-up as part of an EPK, or simply presented on a band's sites and social media, there are several key elements that make up any band’s complete electronic press / promo pack. EPK, or electronic press kit, is a term coined by the inventor of online music sales certifications Andre Gray, and popularised by sites like Sonicbids and Reverbnation, to denote a complete, one-stop resource for a band to present its assets to a promoter or press. Although there is a lot of crossover between the two, for the sake of clarity and the limitations of this blog, I’m going to concentrate on a general EPK rather than a press release to go with a record release. For an emerging artist, an EPK is a great way to ‘introduce’ yourself to a promoter or press in an easily digestible, but comprehensive, package.

THE EPK IS DEAD, LONG LIVE THE EPK
Think of your press pack, or EPK, as the digital equivalent of what sending a CD in the post with your biography and contact details folded around it used to be. However, with the help of the internet, we can painlessly use this package to include a few more things to help in our promotion, such as high-quality photographs and logos, videos and MP3s, and other assets. It's very important to remember that we’re entering an age when downloading content itself is going the way of the floppy disk. Now that people are switching to simply using streaming content and their Skydrives and iClouds for storage, even downloading the EPK content alone might be undesirable to the other party.

That’s not to say that just because downloading ZIP files is dying out, EPKs are. Everything in the EPK is vital to have at your disposal. Completing your EPK then uploading it to your various sites, as both a ZIP and the separate audio and visual assets is going to mean that you have everything accessible and up-to-date. Even if the way that the content is disseminated isn't always going to be via the ZIP download, your EPK is still essentially presented piecemeal across your sites. So devising and collating it as one 'project' makes complete sense to ensure your content and copy is synchronised.

The circle of life

1) YOUR MUSIC
When it comes to EPKs, which include large music files as well as other assets, keeping the file size to a minimum is key. You might get that one promoter that enjoys the efficiency of an EPK and refuses to jump around your sites for your assets, but also doesn’t want to wait an hour for your five-song WAV opus to download either.

A maximum of three MP3s at 256kps bit rate is sensible. Make sure that the MP3s are correctly ID3 tagged. Correctly tagged MP3s mean less hassle for the user, it ensures the tracks are named and ordered correctly and they look professional and organised. Fill in the track name, artist, album ("Your band name EPK" is fine for an album name in lieu of anything else), genre and, importantly, track number. This will ensure that when the files are dragged or copied into an MP3 player, they will appear in the order that you want them in. As a fail safe to make sure that the tracks are in the right order (often MP3 players are set to use alphabetical order to denote track order) it’s fine to put the track number at the start of the song name on a promo release. Also recommended is attaching the MP3 artwork directly to the MP3 file.

For creating and editing MP3s and their tags, I recommend MusicBrainz for editing and LAME Front End for encoding but of course, Windows Media Player and iTunes are both more than capable of doing all these tasks. Any music that’s going in your EPK you should have uploaded, tagged and ordered in an online streaming playlist on a site such as Songeist as an alternative to these MP3 files and include the live link to this playlist in the covering email.

2) YOUR BIOGRAPHY
A biography is a must in your EPK and is an incredibly valuable asset to your band. It’s standard to format the biog (as well as additional text like gigs, links and contacts) as a Microsoft Word DOC file, which can be read by practically any system. A PDF is acceptable and has more scope for fancy imagery, but PDFs can be very large and are a pain for a journalist or promoter to cut and paste text from. A TXT or RTF file is fine to read, but is less functional in terms of images, customisation and links than a DOC. A DOC represents the best mix of functionality and size; the file is small and easy for a writer to work from but you are free to include hyperlinks from the document as well as a small logo and photo at the top of page one.

I’d keep your biog to the point, between 200 and 500 words. Three paragraphs of three long sentences will do the trick. The way I structure biogs is to have the opening paragraph an overview of the bands location, style and influences. The second paragraph will deal the band’s most recent record and activity and the third paragraph will be an overview of history in terms of live shows and records released. That way you can periodically go back and tweak paragraphs two and three to reflect recent developments or things you want to highlight, but the first paragraph stays largely the same, and is the paragraph most likely to be quoted on blogs and gig promo.

If you want greater detail on my views of how to write biogs, my Top 5 Mistakes That Bands Make In Their Biogs blog was recently featured on the Unsigned Guide. As Marcus Reeves kindly commented in response, it’s also very important to get someone to proofread your biog. Like a folder of badly tagged MP3s, there’s nothing that screams 'amateur' more than a biog riddled with spelling and grammar mistakes.

Spelling mistakes. Setting you apart from the compitition since day one.

3) PHOTOS AND LOGOS
Do not underestimate how important visuals are to press and promoters. Ultimately, while the success of your band is probably not going to hinge on one photo, it has far more influence than you might imagine. Don't get your mate to photograph you in the garden and do a logo on MS Paint. If money's an issues, just like we've all done gigs for exposure at the start, there are hundreds of band photographers in college that will do you a shoot for peanuts, as well as decent logo designers who will do the same. For the sake of an afternoon's research, you can massively enhance your band's appeal with good images. Two large, print-quality JPEGs at least 1500 x 1500 pixels in size is enough. One live shot and one studio shot, or one portrait and one landscape, will provide versatility. Resist the urge to submit every single one of your studio shots 'just in case' as it will just increase the file size.

Providing a graphic file of your logo is also very useful. I'd go with a PDF of the vector art over a JPEG. There is a school of thought that says a large JPEG is preferable, and maybe it was in the past, but in my mind, anyone currently designing a poster or putting together an article for a magazine is going to have the capabilities to deal with a vector PDF. This means that you can attach the file as a smaller size and the image will not degrade when it's manipulated. The designer will have the ability to change the colours and style of the logo to suit their art if they have a vector. There's nothing more cool to see than a nice festival poster where your logo is stylised along with the rest of the artwork and a PDF or EPS will make the designer's job that much easier to make that happen. The format it comes in might be the difference between him or her bothering or not.

If the EPK is accompanying a specific release, by all means include a large JPEG of the album or single cover at least 1000 x 1000 pixels in size.

4) PRESS QUOTES, LIVE DATES, CONTACTS AND LINKS
Rather than having these details as a separate document, it’s absolutely fine to include the press quotes, live dates, contacts and links in the same DOC file as the biog, making a neat, two-page document. It’s also acceptable to have these as separate documents if you need to split things up a little (having a separate file for a full UK tour might be necessary for example) but always aim to keep the document as compact and clutter-free as possible. Again, be sure to format and proofread correctly and bear in mind that we don’t want a breakdown of everything you’ve ever done, just a digestible, well-presented summation of it.

It’s tempting to include every great press quote you’ve ever had but, as with all these things, efficiency is key. Three short quotes that you present in a way that grabs attention is better than three paragraphs that describe the minutia of how great you are but don't fit on a flyer.

Your list of contacts needs to include at least one email for the band or management, and that goes for your social media and websites too. I can’t imagine how many promoters or blogs have just given up on bands because they don’t have emails displayed on their Facebook or rely on Contact Forms on their site. I know I have. Sorry to burst your bubble, emerging artists, but you don't need to avoid stalkers just yet. Soundcloud messaging might be easy for you, but it isn’t easy for someone who works in the industry and needs to save, organise and cc their correspondence in the way that email allows.

Don't go overboard with the links. You should definitely include your official site, Facebook, Twitter and Soundcloud and could include preferred music vendors such as Bandcamp or Songeist but every last social site isn't necessary. One link that’s becoming an increasingly vital is your band’s YouTube page. Make sure your YouTube Page has its best foot forward. If you're busy on YouTube and your homepage is constantly rotating through content for hardcore fans, create a playlist of a few of your select promo or live videos and link to this playlist through the hyperlink in the text.

Fish Hook's Rachael. Expect her EPK on its way!

5) OPTIONAL EXTRAS
If you're sending out promotion for your latest single, or the whole appeal the band hinges on your visuals, you might want to consider including a promo video as a small MPEG in the EPK. Everyone has access and familiarity with YouTube now, so I would generally advise against sending videos in EPKs, specifically because of the increase in the file size. That being said, it’s certainly been something that I’ve done, and been encouraged to, do in the past.

Another thing that’s a standard in an EPK is a stage plan. If the main purpose for your EPK is to send out to live venues, there’s absolutely nothing wrong with including this. However, I would certainly confirm that it’s been read and acknowledged before turning up to a gig and expecting a full rider and saxophone stand based on the fact it demands one on your stage plan in your EPK. There’s a handy stage plan creator HERE.

Finally, it's important to note that this blog is my breakdown of a small, efficient, multipurpose EPK that's easy to download, touches all the bases and is my personal preference. Bands can make a wonderful impression by presenting all of the above in a huge, multimedia PDF file with interactive menus and videos if they so desire, especially if they're targeting to specific press and promoters who have a vested interest, patience, and ultra-fast broadband. Whether having an esoteric, resource-heavy EPK is something you want to utilise over the small, humble, 'does what it says on the tin' EPK I've described is something you need to decide for yourself.

SENDING IT OUT THERE
With the separate assets complete, remember to take this opportunity go back over all your sites and refresh your tracks, photos and copy to correspond with the material in your EPK. Then select the place where you're going to store the EPK, such as Dropbox or OneDrive. It's a good idea to upload the assets separately in two separate folders so you can give people who, say, just want the tracks, the option to grab them. That means first Zipping up your MP3s into one folder, then Zipping up the photos, logos and DOC file(s) in another folder and uploading them separately. Then take both the original folders and plonk them in another folder called 'Your Bandname EPK'. Zip that up, upload it, and you’re done.

Last but not least is your covering email. It’s important to take the same care and attention to detail in writing this email as you did in making your EPK. I'd use your email’s HTML editor to link using words like HERE rather than having long, ugly URLs all over the place like this… http://www.songeist.com/tw/4V5a9em

Laying your links out like this would be perfect.

Listen to 'Your Band Name' EP HERE (link to your streaming site).
Download Full 'Your Band Name' EPK HERE (link to the EPK file).

Good luck!

Barney

I’d really love to hear any more questions you guys have about music and promotion as it pertains to emerging artists. Please email me your thoughts, suggestions and queries to barney@songeist.com

Vinyl photo courtesy Acid Pix's Flickr used under Creative Commons License.
Sign Spelling photo courtesy John Lillis's Flickr used under Creative Commons License.

Let’s Get Engaged (or How I Learned to Stop Worrying and Love the Book)

This is the original version of a music guidance blog that I wrote for US site Music Clout HERE and the UK version for Fresh on The Net HERE.

Facebook Pages. For a musician, they are an increasingly frustrating proposition. Their functionality, features and business model are still developing while over forty-two million users can only observe and react to the changes taking place. Month after month, it seems that your Page’s non-paid reach is less and less. The platform has simply become another advertising avenue for acts and businesses with deep pockets to use. It’s easy to become despondent. Complain about this on Facebook and some bright spark on your timeline will quickly point out you’re moaning about the free resource you’re currently using. But while the platform is free, it seems only fair that fans that have taken the time to 'like' you on Facebook should receive your updates and not have the site’s content generator getting between you. So what can we do about it? The truth of the matter is, and I hate to say it, that your annoying Facebook-defending buddy is actually right; complaining about a free site performs isn't going to get anything changed. At the Music Biz 2014 conference this week in Los Angeles, Facebook representatives were less than forthcoming with answers for an angry artist asking them why he has to pay to reach his fans. With no indication that this trend is going to reverse it means that our perspective, techniques and understanding of Facebook Pages needs to change along with the technology. We might not like this fact but unless we’re going to pay for the service, we have to face it.

I manage a Facebook band Page with nearly 24,000 fans. That may sound like a lot, but between albums and promotional pushes, the Facebook Page can actually be a profoundly lonely place. Photographs struggle to get in double-figures of 'likes'. Unanswered questions bounce around the wall like echoes down a ravine. Every now and then, we'll have an unpredictably viral post, be it a photograph of Flea with his bass guitar unplugged or a funny-looking shot of Beyoncé, heavily shared and seeded from our photo upload. While the reach these successes gave our profile was welcome, they were not without their drawbacks. Many strangers to our band met the posts with direct hostility, often engaging with the content but not bothering to read the neutral accompanying messages and assuming we were attacking the artist. Some of our established fans actually 'unliked' us, accusing us of gossip-mongering. While proving that engagement in a hot topic is a route to Facebook Page traffic, unless I was going to change the site to a Superbowl half-time gossip column, these excursions into hundreds of shares weren't adding much to the page’s overall purpose.


BEYONCE. POST WITH CAUTION.

FED UP WITH FACEBOOK
In the face of such emasculation and loneliness I went on the offensive. These are our fans, god-dammit! Why should we have to pay to speak to them Facebook?! As have many bands before me, I sent an image in our mailout asking that fans actively add themselves into the ‘Get Notification’ category for the page. Rather pathetically I also did it on our Facebook and asked fans to share it. It never really occurred to me that for this to have any tangible effect, I’d have to do it at least once a week, cluttering up my feed with more requests for attention and taking up a precious post that could be used for some engaging, original content. I was fed up with Facebook.

It was while I was writing a blog detailing some mistakes that bands make when addressing crowds at gigs (which you can check out on Songeist.com HERE) that it struck me. There I was in my blog, complaining about the bands that stand onstage and tell their fans that they've ‘driven here for hours’ and ‘have no money’ so ‘please buy our CD.’ And yet, there I was doing the same thing on our Facebook page. I was practically telling our fans, ‘you like us’ so please ‘go out of your way to complete this convoluted process’ because ‘Facebook isn’t fair’. I sounded just like one of those whiney bands that always irritated me with their demands on their audience. Looking back, I should think myself lucky that nobody posted a ‘Call the Wambulance’ meme.


PLEASE BUY OUR CD!

A DIFFERENT APPROACH
We can't change what Facebook’s algorithms are doing to our non-paid reach, but we can change our approach. If we want to use our Facebook Page to boost our exposure, and not simply respond to it, it is no longer viable to simply use the page to pass on information and expect a result. We must actively engage and then use the fallout from the engagement to pass information on. For emerging artists and businesses in quiet periods we need to assert ourselves and deliberately stoke the coals of our user’s reactions. With this home-truth realised, I became inspired to see if I could make something happen on Facebook by grabbing some impressions and extending our reach. I came up with a small branded promotional image to test the theory. Just over a week later, the image has had nearly half a million impressions and is still going strong with no boosting and just a small push from me. It truly is just a case of putting a little thought, creativity and work into our Pages and reaping the rewards.

The idea came to me one afternoon when I happened upon a ‘What’s Your MC Name?’ Facebook post from a radio station and saw the colossal amount of shares it had accrued. It was a simple variant on the old ‘first letter of first name / first letter of last name to denote a new name’ gimmick. It wasn’t anything mind-blowing but here it was with millions of impressions. I considered the post’s success and I realised that this worked on a similar principle to another viral post I’d shared days before. A video which promised that 95% of people, after completing a maths problem, think of ‘red hammer’ when asked to think of a colour and a tool had duped me into sharing it. The amount of people who answer ‘red hammer’ is actually significantly lower than 95%, but it's enough that people like me, who did think of ‘red hammer’, are amazed by the video’s ability to read their minds. And so they share it. The penny dropped that a key to engaging people is providing the user with a post experience where they feel their own result is worthy of discussion. A list of rappers is mundane until you include the user's own name in the process. When the image reveals the distinctive MC name it seems unique, original and worth a share, even when, in reality, the same names come up again and again.


What’s Your MC Name? MINE’S DEADLY MONEY. So is many other people’s.

WHAT’S YOUR SKA NAME?
I went home that night and did a Sonic Boom Six variant on the name generator. After making sure that the idea was original by doing a quick Google search, I threw together my own ska name generator. I added a small band logo and hashtag at the bottom of the image, careful that the branding wouldn't get in the way of the content. The process of devising it was simple enough. I broke down around forty-eight names of old ska singers, making sure to never include a first name and surname that could together result in an actual ska act’s name, i.e. for ‘Prince Buster’ I would only use either Prince or Buster, ultimately meaning that every name was original. I added a few vector graphics of dancing ska men, neatly processed the image using Adobe Illustrator and posted the image on our Facebook. I then messaged a handful of the ska sites around the world just to get the ball rolling. While I did post it on Twitter and Tumblr pages, I was careful to prioritise the Facebook post in my efforts. The image was conceived to promote the Facebook Page and there would be no point cannibalising my audience. After two days the sharing really began to take off exponentially across other act's and promotion's pages.

One thing to remember is that it’s important to stay on top of the shares and track the places where your viral image appears. With any successful image, it is inevitable that some people will re-upload it without sharing it directly from your site but you don’t have to stand by and do nothing. The SB6 Page was deprived of impressions when one of the leading ska bands in the world innocently re-uploaded the image and posted it. Rather than ignore this, I messaged them and politely pointed out what had happened and they were good enough to re-share it direct from the Sonic Boom Six Facebook Page. By the end of the week, in a large part due to the band re-posting it, my page’s reach was over 800% further than the week before with hundreds of thousands of users 'talking about' the band. For days afterwards, my new photos were hitting double the 'likes' than they had previously. My little experiment proved that we don’t have to pay to get our Facebook posts out there, but we do have to work.


What’s Your Ska Name? Daft but half a million people have seen the name of our new album.

It is now over a week ago that I posted the image. Slowly but surely the engagement is creeping back down to the level it was at before posting it. Am I upset about that? Whether I am or not, there doesn’t seem to be a lot I can do about it. This blog isn’t an attempt to justify Facebook’s commercial decisions; it’s an attempt to face up to them. Ultimately, I would never advise that a band puts all its eggs in the basket of another site. I’ve seen bands spend years concentrating solely on building up their Myspace, Facebooks and now Tumblrs only to lose all that equity once those sites outstay their moment of popularity. It’s a hare and the tortoise analogy; bands should maintain their own website and mailing list to have an independent platform protected from the whims and decisions of the ‘hot’ sites of the day. What this exercise did prove is that if you need a boost from your Facebook page you can realise that challenge with a touch of creativity and a little hard work. Every day I’m thinking of different ways to engage and it’s had a knock-on effect on my attention to detail on our own website, improving interaction between us and our fans beyond Facebook. If the silver lining of their campaign to monetise our interaction is that we all have to reconsider how we communicate with fans and give them a better user-experience across the net, that’s something. I’ve proven that something as simple as an engaging image can extend our reach. Now I just have to come up with the next one.

Think of a colour, and a tool…

Barney

Backing Tracks, Cabinet Backs and kicking the facts about REAL MUSIC.

One of the more bemusing recent internet scandals was over a controversial photograph of Black Veil Brides on the Warped Tour taken from behind their guitar amps. Instead of having the standard black hardwood casing on the back of the cabinet, the cab was open, revealing that there was - gasp - nothing inside. Judging by the response online, the Oz-like unveiling that the amplification onstage isn’t really what’s pumping the music out into the great beyond evidently came to the surprise of many. Like Dorothy’s lament of ‘oh, you’re a very bad man!’, The Brides (as I’m sure they’re known) were inundated by a social legion of latent audio experts with cries of ‘sell outs’, ‘poseurs’ and ‘that’s not how you credibly amplify a guitar signal through a festival PA across a 40,000 cap site’. But unlike Oz, BVB didn’t reply with ‘I’m a Humbug’, instead opting for a pithy Twitter retort that likened their onstage set to the singer’s tattoos… something obviously a part of a show. The truth of the matter is that the revelation that those cabs weren’t being used to do very much at all surprised a grand total of no one who has ever played music on a stage bigger than that of a pub. So far, so internet.

Yesterday a character called J Willgoose Esq of dance-rock duo Public Service Broadcasting was upheld by The Independent newspaper’s online service to, seemingly unwillingly, represent the ‘keep music live’ guard and challenge the use of backing tracks in live music. You can read the article HERE. Maybe the accompanying photograph of him behind a sequencer should ring alarm bells that his technological broadside is being taken way out of context but in the article he decries acts that rely on hidden laptops, stating that 'live music should have an element of risk and an element of danger'. Well, on the subject of risk and danger, he’s presumably never tried running a laptop on a keyboard stand onstage at some of the dives we’ve played. The article proceeds to wildly scrawl big, thick, clumsy lines from his statements, (originally quoted in Q magazine) across to Deadmau5's DJing and then over to Coldplay’s use of sequenced strings. From there the article has been copied and pasted by various internet music sites as a kick-off for discussion about backing tracks in live sets and it’s off to the races for everyone who has ever wanted to bloody the noses of us cheating, no-good laptop-using BASTARDS.

Of course, in reality the difference between enhancing your line-up with the advantages of new technology and ‘playing to backing tracks’ is infinite in its scope. But on the internet, we don’t bother ourselves with such pesky notions as perspective. It’s a lot easier, and more fun, to stick your thumb up or down at the subject, like some cyber-Caesar staring at a gladiator who’s just used a futuristic laser gun to kill a lion. A fairly recent thread on the UK’s leading punk forum about backing tracks uncovered an overwhelmingly negative response to the concept. The trouble with all this discussion it it is indeed the concept that is met with mistrust, rather than the result. In my experience, at a gig most of the audience don’t know, and don’t care, how either an amp or laptop is specifically used in the live context. And yet when confronted with the question ‘do you approve of backing tracks?’, or presented with a funny photo of a hollow cab, the response is to suddenly appropriate the staunch Rock n Roll purism of a 1974 Led Zeppelin roadie. And yes, we’ve all seen the amazing live performances and, true, those lads didn’t need bloody backing tracks or fake amps. But they didn’t need cut scenes where Jimmy Page stopped shagging a 14 year-old long enough to dress as a wizard and climb mountains either but we had to put up with them didn’t we?

Like The Independent's liberal associations around J Willgoose Esq’s original interview, I may be drawing broad lines between these two stories. But while the specifics are different, much of the reactions are not. Underneath Facebook re-productions of the articles in question are a litany of comments decrying ‘cheating’, ‘fake musicians’ and the lack of this, that and the blinking other in music today. While the hankering for the straight-up spirit of Rock n Roll is charming, it’s all slightly misguided. And more often it shows internet commentary at its frothy-mouthed worst, passing absolute, Sword of Damocles judgments over intensely multifaceted topics while on the toilet at work. In 140 characters or less.

There are a number of reasons why the spat dummies over ‘that’ photo are ridiculous. It may well just capture an unorthodox onstage amping set-up that the guitarist or the sound engineer have devised, with all the guitar going through onstage wedges and in-ear monitors. For a whole host of very sensible audio reasons, their amps could be at the side of the stage. In that, frankly very likely, case, I don’t think it’s in anyone’s interest to have a guitarist standing in front of nothing like a kid with a tennis racquet. On the other side of the coin, perhaps the guy from BVB is miming and he can’t play guitar at all. Maybe he prefers to survey the crowd with a cold, steely glare and pick out the bevy of hot rock tottie he’s going to denigrate just seconds after his final fake chord rings silently out from his empty cab. Who knows? Unless everyone’s been keeping their profound expertise in the art of onstage festival audio design from me, there’s no way to conclude the specifics of that guitarist’s set-up from that photo alone. But it’s a perfect photo for anyone with no knowledge of this subject to confirm a prejudice they already had about a particular band being 'fakes'.

Jimmy Page, yesterday

The cabs are up there to create a strong onstage visual. And there’s nothing wrong with that at all. Rock n Roll is about that. And if that’s not punk, tell The Ramones to stop dressing like each other. It’s just part of the show. You can argue it’s giving the crowd value for money. From the coolest indie band to the grandest metal band through the whole spectrum of Rock n Roll, there’s more dummy Marshall cabs onstage than there are MySpace Band Profiles gathering dust in cyberspace. Hell, we’ve done it ourselves. It’s only because these particular cabs have no back on them that anyone on the outside is let into that little secret. If the issue is that every cab in the vicinity of a band has to be projecting live, pure, old-fashioned MUSIC then what about those bands playing in front of their silent amps in their videos hey?! Like every band ever! Fakes!!! WHO ARE WE TRYING TO KID!?!?

The upshot of this whole thing is that the photo struck a nerve with people and sums up a lot of feelings about that band’s reliance on image over music. The photo was taken by the drummer from The Bronx, a tremendous band and one with a lot of credibility. He took this image and used it to illustrate that he didn’t have a lot of respect for BVB, and possibly to make a statement about the booking of that particular tour, for reasons we can probably guess. Fair enough. But, judging by the resultant online uproar, I didn’t perceive that many of the commentators fully understood the context of what was being said with the image. And I disagree with that in principle because it’s a tabloid tactic to twist an image into something else because that’s what you want it to represent. Ultimately, I’m uneasy with the fallout of that photo, as straight-forward as the intentions may have been behind it.

To put it another way, if you want to rag on that band, don’t rag on their dummy amps, rag on the fact that the shameless painted buggers charge their daft fans for the pleasure of meeting their greedy arses. But that’s another blog.

I cry foul of the reaction to this photo because it feeds into this naïve and, frankly silly, notion that the only way to be credible as a band is to go up there, stripped down and ‘do it live’. It’s a lazy exercise in limiting the parameters of what you appreciate in a live performance so that anything that falls outside that becomes somehow substandard. It’s exactly the same mentality as people that call out DJs for ‘playing other people’s records’ because they’ve never considered the fact that the art form is ‘playing other people’s records’ in a way that connects with people and works a dancefloor into a frenzy and the myriad of other intangibles that goes into the art of being a DJ. And further down the spiral, it’s the same mentality as people that decry all electronica, pop, dance music, or whatever isn’t played by white people with guitars, as ‘not real music’. It’s a limited way of looking at music that begins and ends with what you can be bothered to understand. And that leads me neatly into my issues with the inferences thrown up by The Independent via the comments of J Willgoose Esq.

Of course, from the article we don’t know to what exact extent J Willgoose Esq is knocking backing tracks. He might very well hear Sonic Boom Six play live and go ‘oh no, THAT’s OK, I was talking about those OTHER backing tracks’. But that’s the problem with where the article takes his discourse. The resultant broad discussion about the subject means that without calling specific bands out, it’s akin to saying that all bands with double-bass pedals are cheats because they should be able to do it with one foot. And it makes bands like mine feel slightly ‘got at’ for using loops and samples as part of our live show. And with articles like this, that perception is only going to get worse. With the sum of the article being ‘guitar good, laptop bad’ we fall upon the ire of the internet musical commentators who turn off their Cream albums long enough to scream that using backing tracks over their pure, white, unpolluted live music is, and I quote, ‘boring and cowardly’, before moving on to the next round of Candy Crush Saga.

J Willgoose Esq, about to kick a sequencer off the stage.

That's not to say that there aren't bands who use backing tracks to prop up a bad performance. But they're just bad bands, like there have always been bad bands, with an iPod running in the background. And the crowd will pick up on that, whether they know why or not. An obvious backing track is just another symptom of an overall lack of quality rather than the cause of the problem. And it's the band's job to make the tracks work. Last year I saw a show by the pop side-project of a leading post-hardcore band's singer, whose set came across as uninspired and insipid and was panned by the magazines and punters alike. The set was shackled to glaring, pre-produced tracks. The reliance on the tracks was just one aspect of the larger problem of a badly-conceived live show that lacked any onstage spark and utilised a skeleton crew of a band that looked like they didn't want to be there in the first place. Meticulously-produced audio pumping out into the room or not, listening to the grumbling fans leaving Sound Control in Manchester with disappointed faces, the fact that the band had misused backing tracks was just one of the complaints about an overall lacklustre product.

J Willgoose Esq rightly posits that 'there should also be room for improvisation, even if only in small measures. How else are you supposed to be able to tell a good performance from a bad one?' The thing is, the aforementioned pop band were the exception that proves the rule. I’ve rarely seen a band so dominated by backing tracks that there isn’t room for improvisation, in small measures or not. Certainly the mammoth productions and tremendously talented backing bands of most leading pop acts don’t fall into that category. And for any act out there simply miming to pre-recorded backings - maybe some Pop Idol also-ran that’s playing a few shopping centres - I’d credit the crowd with enough intelligence to be completely turned off, without even necessarily knowing, or caring, why. Conversely, if a band like The Streets or Enter Shikari or Hadouken! or Skindred even Sonic Boom Sodding Six, use backing tracks in a way that’s fun and inventive and enhances the show then the crowd forget all about all the ‘cheating’ going on and enjoy the show. As long as we don’t talk about it. It’s kind of like an audio Fight Club.

The most galling facet of the anti-backing tracks mentality is that it misses out a whole aspect of music that has come into play with the availability of software like Ableton Live which allows synched backing tracks to be accessible to all bands, not just those with elaborate stage sets and multitudes of expensive equipment, as was the case not too many years ago. This technology allows bands to be creative, adventurous and integrated with their use of backing tracks from day one. Lest we forget, when acoustic guitars were first amplified, members of the music community saw that amplification itself as cheating. Yes, there were Luddites that would see me climbing onto the stage with anything less than a double bass projecting out notes with my bare, swollen digits as fraudulent. Absurd, but no more absurd than the notion that all use of backing tracks onstage is dragging the music away from a position of honesty. Seeing backing tracks as ‘cheating’ robs one of the opportunity to appreciate backing tracks, samples, loops and electronic elements being used in a way that is as interesting and inspired as any guitar solo. Listening to James talk to Skindred for hours on end about the specifics of their set-up is enough to convince even the most ardent skeptic that this is a very involved process indeed. Fucking ragga-metal FRAUDS that they are.

Ask yourself where the music on the backing tracks comes from. You don’t walk out of the studio and get presented with a burnt disc with 'cheat mode' written on it in Sharpie and hand it to the soundman. Integrating tracks into your set takes time and skill. We work for hours in rehearsals on our arrangements like any band, but for us, the instrument of the laptop is another layer in that process. Making the performance emulate what is there on record, but still allowing for the 'live band' sound to come through, is a major factor of that development. Playing along with the drums to a click is no mean feat in itself but creating triggered loop points within songs which allow for improvisation and formulating segues is every bit as demanding as it is having a bass, guitar and drums vamp on a blues riff for a few bars while the vocalist talks. In fact, I’ll go there. It’s WAY more demanding than that. That’s well easy! And that’s the total and utter Billy Bollocks of the whole debate. For any band using backing tracks in the way we do, it is more involved, demanding, and dare I say it, difficult than it was when we didn’t use them. And the bottom line is that our current music, and lots of other music that dares to deviate from the bass, drums, guitar archetype, wasn’t written to be heard ‘stripped down’. Far from running scared from that exposure, we were thinking bigger. As big as technology allows.

Sonic Boom Six, today, in their magic backing tracks factory, preparing to cheat the music world.

As a final case in point, Coldplay is a band named in the article as a band who have come under fire for their use of backing tracks. Like them or not, Coldplay is a band that can play. And SING. No matter what’s added, you’re going to be able to hear the performances of the incredibly talented principle four musicians, without a great deal of trouble, which Chris never meant to cause you, of course. And I for one would rather hear that accompanied by all the grandeur that the live arena and technology allows, and all the creative elbow-room that entails. If I wanted to hear them, or us, or any decent band stripped down and ‘real’, then there are always the acoustic performances. If the crowd are singing along at the show I think most of them agree. But attack them for using backing tracks on a blog and a lot of that same crowd might grit their teeth and bang out things like ‘cheating’, ‘boring’ and ‘cowardly’ before watching Charlie Bit My Finger.

People talk about backing tracks, and dummy amps, and equate them with ‘faking it’. People harp on about technology reducing the art of live pop and rock music. I think the opposite is true. Music technology is increasing the scope of live music performance. Music technology can enhance production of the live experience in the largest arena and the smallest toilet venue, as long as artists and sound engineers are willing to be inventive and creative with it. I give the crowd credit. If the music is stifled by the technology, they’re gonna hear it. If it adds to the music, they’re gonna cheer it beyond all the lip service we give what we consider ‘real’. That’s the bottom line. That’s the art. Bear in mind that The Beatles apparently stopped playing live because they could no longer emulate the sounds that they could create in the studio. It's hard to picture them making that argument today. The scope that this technology presents us with is only as limited as our imaginations and this should be celebrated and embraced. It should be appreciated at the very least. Keith Richards said ‘Rock n Roll is music for the neck down’ and that’s certainly the philosophy I endorse. Appreciate a band on the basis of what’s presented to you out in the crowd, not from a stolen photo behind the curtain. And, whatever you do, don’t read the comments section.

Until The Sunlight Comes...

Barney x

Karma is a Video

sonicboomsix

So, this weekend we worked on the video of 'Karma Is A Bitch' with the guys from Thirskploitation Films. We wanted the video to have the same kind of kinetic energy that's in the track, so I thought immediately of a horror video, with a slasher style. Maybe people being chased and having limbs hacked off shouting "she's gonna getcha!" So we got in touch with Paul Shrimpton whose work I was familiar with from his work with our mates The Autopsy Boys but also the great British horror film 'Inbred' that was filmed in Thirsk. Paul agreed that a horror vid would work great, but he came back with the suggestion of reflecting the 'Karma' theme with a Kung-Fu pastiche video. Being a big fan of Jackie Chan, Sonny Chiba and the Lone Wolf series of films, I could see right away in the synopsis that this was gonna work perfectly. Firstly, it would have the energy to rock alongside the music, and secondly it's a style that, with the right amount of effort and passion, could be brought in on a budget. All the old Kung-Fu films had to employ many techniques to work under time and money constraints so we just had to work cleverly enough that any limitations in our time and money end up looking like the tributes to the style of cinema that they are. And so, we spent three days filming our opus, with full make-up, special effects and stunt doubles. My double was an amazing martial artist, but that's not to say I'm not picking out the splinters from my arms and elbows today! I can't wait for you guys to see it. And, just to re-iterate from a concerned Facebook post, the vid is in no way meant to make fun of Hare Krishnas or have a religious axe to grind. One of our central points of reference was the film 'Mafia vs Ninja' and we simply represent the Hare Krishnas as a bad-ass gang that were all peace and love until they are crossed, and then they stop at nothing to get their revenge! It's done with tongue firmly in cheek, and I'm sure that everyone's going to see the cool intentions behind it. Seeing Laila's role in the video should be enough to make anyone laugh...

Cheers

Barney x

Tumblr Question Reblog: Between your samples and Horrotheque (thanks for that find) you seem to know a lot of public domain shit, how can I get more free shit? Do you take inspiration from the White Stripes with the colour schemes, particularly the original red black and white combos, and why do you do it?

Oi oi!

The Public Domain stuff has all been something that kind of fell together from researching for the Boom records. I guess I probably err on the side of caution more than I need to but if you know it’s PD you can really go to town on it like at the beginning of ‘Strange Transformations’ which was pieced together by me from stuff across the whole broadcast (rather than being one continuous bit of prose). It’s funny because on tons of dubstep records they used big chunks of film quotes without apparently invoking the wrath of film companies so I reckon you can actually get away with a lot. I often wonder did GZA have to pay the makers of Shogun Assassin anything for the repeated use of those samples on the ‘Liquid Swords’ album (one of my favourite albums of all time, hence the little Shogun Assassin nods at the beginning of ‘Danger! Danger!’ and ‘Ya Basta!’). Because that’s the dubbed version of the film, I wonder if the fact that it’s dubbed has something to do with everyone’s ability to sample it? Probably not but it’s interesting because it’s so sampled in hip-hop.

Anyway, here’s the list of sites I use to come up with the sampling stuff. The best site on the net for PD stuff is Archive.org. For City Of Thieves, and loads of other stuff, this was absolutely vital as all the public info films were from the Prelinger Archives on here which has a cool search facility.

http://www.archive.org/
Another thing I will do is find films that are public domain and then check them out on IMDB and check the Quotes page. If you read through the quotes and find one you like, it’s then a case of having to watch the film. Which is a good excuse for work! When we were recording City Of Thieves I was basically watching two or three old films a day.
This is a great site for all films.
http://www.openflix.com/
This is a great list of horrors.
http://steve-calvert.co.uk/pub-dom/pub-dom.htm
And this is a decent list.
http://en.wikipedia.org/wiki/List_of_films_in_the_public_domain_in_the_United_States
The main thing though is to check through a lot of different sites because there are lots of films that were never famous enough to go on all the lists.

Of course, there is horror radio too, which is where I got the Vincent Price stuff from!

http://www.steve-calvert.co.uk/old-time-radio/horror.htm


In terms of the matching colour schemes, no it was absolutely nothing to do with The White Stripes! Not a band I’ve ever really listened to but I know they’re good.

When we started the band, one of the ideas was to capture that element of bands like The Specials and The Ramones that seemed like a gang, so being colour-co-ordinated was one way of doing it. Another element was that we aren’t one of those bands like The Lost Prophets or Young Guns who are five lads of the same age who are all very handsome and dress similarly. Put us together, and we didn’t really look like a band and we knew that and that wasn’t really a good thing. Like eating food, a lot of appreciation for a band comes through the eyes, conciously or not. That’s not to say that a band has to look amazing, simply that the way they look needs to reflect the music they make. Those disparate influences were part of our music so it was fine that they were there but we wanted a way to be able to wear clothes we were comfortable in (which would be very different from person to person) but still looked ‘together’ as a package. And we still do that, but change the colour schemes around now and then. My favourite ever was the black with camoflague I think, which you can see in the ‘Sound of a Revolution’ video.

It’s funny because there was a point where we dropped doing it for a while because it got stale and Ben got really sick of it but now looking back they’re the worst photos of us live. We all look like we’re in different bands, even though we all thought individually we looked alright. So we went back to the colour scheme things, but just tried to keep it more subtle. It’s just another little gimmick of getting out there and performing as a band, just another small way to make it more interesting than stepping out of the crowd in what we would wear to the shops and going through the motions. It’s just an effort to do something.



Old school!

Ta! Great questions. Keep them coming in people and I’ll keep on blogging!

Barney :)

Here we go! Music, gear and bass-playing…

HELLO JOE!

If you’re reading this, you’ve noticed that I’ve moved my blog from Blogspot to here on Tumblr. The problem was, that I was finding it hard to get motivated to write a blog on Blogspot because you get very little in terms of feedback and it’s just one of those things where one day becomes a week, becomes a month etc. There’s rarely a day goes by that I’m not doing something band-related so it’s sometimes difficult to fit in and I’m often contacting people on Twitter, Facebook and the mail-outs so it’s easy to forget about a blog. I guess it’s the instant gratification of Twitter that make them so easy to just jump in and out of but I often reflect on the fact that if I was to put half the man-hours I spend shooting the shizzle on there on something constructive then I’d have something to show for my time. Ah well, I guess at least I don’t play computer games any more. Anyway, here we are on Tumblr where sharing is easier and everything’s a little more pretty and fun. In theory. It’s going to be business as usual blog-wise, please send me questions and all that good stuff. But this is much easier, you can do it from here…

All that being said, my questions folder in my email is bulging so I’m gonna get through just a couple of these and make a new start this year. I’ll try and do something much more often and hopefully a bit more activity and interaction will inspire me to do it. There’s been some really interesting questions coming in about where we are with The Boom at the moment so I’ll get into those after these that have been waiting for ages…
 

Kev asks… One of the worst bits about underground music is that they’ll never be in guitar magazines or other spots where you can talk about actual gear and techniques, it does my head in. So, if you could talk me through some of the rigs in the band? I know Nick and Ben had crazy different styles and James seems to take a spacier approach, evidenced in the Midas stuff and his synth skillz, and the guitar tone on the newer records is completely different.

This is a really interesting question but a slightly difficult one to answer at the moment because it’s very much undecided in terms of moving forward with the new material… maybe I should take you through that. In the past, we always had a very clear idea of arrangements and being able to play stuff live as a unit, starting with the bass, drums and vocals of the first couple of records. On “City Of Thieves” we knew everything we were playing and Nick and Ben knew exactly what each other were playing as guitar left and right and we could sit down and play the album ‘live’ and it would sound that way (the versions of the City Of Thieves tunes we did on The Punk Show session are testament to that…). That was very deliberate. With the new album we recorded it was totally differently… between the amount of stuff that went on it and the different way it was written, all those rules went out of the window. We literally demo’d and wrote the songs directly onto a free DAW called Reaper on a laptop and added and subtracted from there adding synths, loops, beats and all that much more like a dance or pop act. This was done because we wanted it to sound like that, but we also had so much happening live with the sequencers, it wouldn’t have made sense to write without them. We would jam in a room once we had some ideas but the ideas would come from different places. James sits there on his own with all the instruments and writes pretty much alone once he’s got an idea and then brings a finished piece of music for everyone to put stuff on. Nick brings in riffs and we jam them and me and Laila and everyone will try to turn them into songs. I will come in with anything from a riff to a pretty-much finished song so the way of writing became very much based around the central idea of the recording. The upshot of all this is that when we got into the studio to record it properly there was a lot of stuff where in terms of the bass and guitars we weren’t even sure of who was supposed to be playing it. We kept a lot of the bass off the original demos and, for instance on bass, there is tons of stuff that I didn’t play. There’s metal bits on the album where I don’t play the bass because I can’t. What this has meant is that when we’ve come to have to approach playing the new album live, it’s going to be very interesting. There is a huge amount of stuff on the album where I’m doing so much vocals that having me stood there playing bass is taking away from the performance. On the King Blues tour, I was playing bass on ‘Kids’ and then I decided to drop that because the song was dying. On the forth date of the tour or so, I switched to being away from the bass and suddenly the song came alive. So the new songs are going to have to go in that direction. But that’s not the perfect compromise, because we’re dropping a whole guitar that’s part of the track. So the point of all this is that we don’t know exactly what we’re going to be doing once the new album comes around and we don’t know how we’re going to approach things… clear as mud.

In terms of the guitars, James and Nick are quite different players. James is very good with the more modern metal stuff and is fantastic with stuff he’s made up himself with a herbal remedy and an evening in. Nick is more versatile and solid as a straight-up rock / pop guitarist and picks things up quicker and is easier to jam with. I’m guessing that, looking forward, even if we do have to bring a new bass player into the mix, Nick’s still going to be the ‘main’ guitarist in that he plays on everything and James will hopefully be able to do some live synth work on stuff like, say, ‘Bang! Bang! Bang! Bang!’ to make the synths side of things more interesting and organic. Its cool the way that we’ve all been able to move in and out and between in terms of roles but at some point we’re going to have to ‘shit or get off the pot’ as they say and maybe bring someone else into the fold as a live bass player or multi-instrumentalist.

In terms of the actual gear we’re using, click the picture below and that answers that. I’ve posted it properly below on the Tumblr so you can get a better look. Apart from a few additions to Nick’s arsenal like a new delay pedal, it’s pretty much the same…

While we’re at it, why bass? Do you have sausage fingers, think it’s the cooler hip-hopier approach or just prefer a back seat? 

I definitely didn’t and don’t have sausage fingers(!) There was a variety of reasons. Bass is very much my first instrument and I felt I was late in actually taking learning music seriously (I was about 16) so I felt that picking up bass was more achievable in terms of learning to be good more quickly. To be honest, it totally is. Any bass player that tells you otherwise is trying to defend the instrument, which is fine, because it is a rich and interesting instrument in lots of ways but it is easier to pick up and play at a basic level. My school mate Simon played guitar really well and Neil (as in Neil Macca who is still our drummer now) played the drums really well so I learned the bass, basically (argh!). My dad was a bass player and played bass for some decent names like Rufus Thomas back in the day and there was always an acoustic guitar in my house, so I was always familiar with instruments in general. But being a stubborn little sod I was always resistant to picking them up and taking lessons etc. When I eventually did, it was to help my mate Simon to play his GCSE music and accompanied him by playing ‘Under The Bridge’ by RCHP on bass, just as a favour to him and it was the first thing I learned. Inspired that I could play something by a band I liked, I dived head on in and decided I was a bass player and he, Neil and I were a band. And it went from there.

I think I liked the bass because I was so into rap-rock with bands like Rage Against The Machine, Fishbone and Primus who always had interesting bass stuff going on before I even realised it. And then there was the whole Cypress Hill, Dr Dre stuff I liked too which was all basslines so it just fitted with me right away. I’ve always listened to music with the question ‘does it move my neck back and forward?’ as something that was vital. And then as time went on and I got into ska and punk and hardcore and drum n bass, it became almost chicken and egg but I always liked the stuff that was bouncy, with what I would consider good rhythm sections, be it The Specials or The Smiths or Bob Marley or Green Day. I never had that ‘two-guitarists with a bass player stuck at the back’ like Oasis and Radiohead in my head because I always had that Led Zeppelin 3-piece plus vocalist archetype. The whole taking a back-seat thing wasn’t a thought to me. In RHCP Flea was as cool and in your face as the guitarist, as was Timmy C in Rage and Geezer Butler in Black Sabbath and Eric Avery in Jane’s Addiction. Even with the whole ska-punk thing, I was always drawn to the bouncy stuff like King Prawn and Suicide Machines over the chaotic brass-on-punk, say, Lightyear and MU330. When Big D and The Kids Table slowed down and did Strictly Rude I became a massive fan, I think that’s because I’m pre-disposed to liking more groovy stuff rather than liking it because I’m a bass player. Maybe that’s just how I hear things so maybe that’s why I can play the bass and make up basslines. I dunno.

I guess sometimes wish I’d have learnt guitar or piano earlier, because I think my song-writing would be better in terms of chord progressions. Being a bass player, I kind of liked to write a bassline and shout on it and call it a song and didn’t get the idea of chord movements and the like until much later and didn’t really get totally on top of that aspect of song-writing until ‘Ruff Guide’ (even on our original SB6 demo some of the chord progressions are unconventional. Shit might be a better word). But what I will say for bass is that if you’re wanting to write whole arrangements being the middle-person in the mix gives you an immersion into an arrangement where you are in a great place to know exactly what everyone is doing in a song, drums, guitars, vocals and all. That’s why I think people like Charles Mingus and a lot of bass players make good band leaders. Being in a band, I’ve always written songs and found being behind the bass a very comfortable place to listen to what EVERYONE is doing when writing songs whereas, say, the drummer, has to concentrate on what they’re doing. Cos the bass in SB6 is quite simple, it gives me time and space to check everything else out. Nowadays I definitely write more on the guitar or just in my head but I ultimately think of myself as a bass player. Even if I move onto more vocals and leave the bass behind in the future, I think I will still write on it and always jam with it. The bass is good.

Anyway, that was fun, sorry if it’s a bit long-winded. I get on one and just break on through to the other side as Jim Morrison was so fond of saying. I’ve still got a ton of questions to answer but maybe if I can reblog silly pictures of girls on roller skates and cupcakes between blogs, I might be more drawn back to this page. I think I’ve already got more people following this than the other blog and I’ve imported all the old stuff so sonicboomsix.blogspot is dead. Long live sonicboomsix.tumblr!

Until The Sunlight Comes…

Barney x

Waiting for God. D'oh!

Hey guys, Barney here.

So, I'm currently waiting at home for the rest of the band to get here for rehearsals and I've just been informed they are gonna be late so I think I may as well do something useful. I've been toying with the idea of using this blog as a semi-personal actual blog that goes more into what I think and do on a day to day. That way, it might blur the lines between the tour diary type thing it normally is and the mailing list and news thing I do but I can also ramble on about other things in here that might be a bit too broad or weird or personal or daft or controversial or political or all those things at once than any of those more 'official SB6' type things entail. I think maybe that's a little self-indulgent and stuff and maybe I should separate it from the site but then I was reading a few blogs of people like Tom Gabel and see the amount of fans that are following him on there and how interesting it was to get that perspective that I thought I might try something similar here. Let us know what you think anyway. Give me questions and thoughts and all that. But don't ask me to do a Formspring like someone did a few weeks back. That's just another password to forget... :)

Anyhoo, as far as SB6 goes, things are exciting and nerve-racking at the moment in equal measure. Since Ben left, we've been filling in for him and, live-wise at least, we've managed to pull it off one way or another but now we're lumped together in my house stood around a PA and wondering how to proceed, the fact that we have to get used to working in a different way is all too apparent. In terms of writing songs it used to be unusual but we built a formula that worked across the albums. Basically, Ben would write a couple of songs in their entirety or thereabouts, I would write a couple of songs in their entirety or thereabouts and, for the majority of the rest, Ben would bring in an idea and I would add to it and turn it into a song and Laila would add bits and bobs. So, now, that way we wrote pretty much most of the songs (just for example seven - over half - of the songs on City of Thieves follow that formula) has gone out of the window so we're all in a new place. On the one hand, of course, it's hard to know exactly how to go about everything. But on the other hand, no one is going to deny that we milked the formula for what it was worth across three albums and several EPs so a change is as good as a rest. And a change in the Boom is going to keep everyone excited.

Laila has discovered a new sense of vim and vigour about stepping up into her role as a songwriter and, for the first time in Boom history, she's stepped up to the plate with a finished full song idea that just needs bits and bobs on top of it. The good news is that it's great. The hard part of the whole thing is that it's possibly more poppy than anything we've ever attempted to do and to keep the fans of the 'old Boom' happy while bringing in something more in a dance/pop type vein is a challenge. But we're getting there and we're definitely going to be playing this song on the forthcoming tour. I hope that people get what we're doing and that it stands up as something new but also something ‘Boom’.

And in with the new, James 'Jimmy T Boom' Routh has joined the band with a whole host and collection of synth noises, bleeps and grooves to slot in alongside our previous dalliances with the electronica side of things. I don't think I'm going out on too much of a limb to speculate the more dance-crossover side of things are going to be coming out within the newer material and we've got a tune that we've been working on that we're really excited about - a kind of cross between punk and jungle in a way that leans harder towards the synths and stuff. Just to do it in a way that's coherently mashed up in a way that sounds futuristic and makes you want to dance is what we're after but I definitely want to avoid it sounding like those god awful metal/electronica crossover acts that kind of ape the worst of both genres. Props to Skindred though, they do it brilliantly. I think a listen to 'Road to Hell' is probably the best clue of the sound we're going for but we really want to blow that out of the water in terms of where we're pushing it.

So! Between all of us, we have the blueprint for a new Boom (where the mash-up side of things come from the sound of the band rather than jumping from genre to genre every single song) it just finding the right approach to get the song ideas flowing and bouncing rather than being forced through. It's hard, but we shall prevail! At the moment, we all felt that the old set was beginning to stale (James joined mid-tour and has never actually rehearsed them!) so we've gotta get a full one set ready for April. There's gonna be as much new stuff and as much clues to where the Boom 2.1 is going in there so I wish they’d all hurry up and get here and we can get to it.

Speaking of live gigs, I got the chance to go and see my pals Crazy Arm supporting Frank Turner this week at the Academy in Manchester and what a gig it was. It's funny because the Crazy Arm album got recorded so long ago and we used to listen to it in the van and everyone absolutely loved it. But the guys were finding it hard to get appropriate gigs (they came on tour with the Boom for a bit...) and it felt like they were falling at the first hurdle of getting 'out there' into the music scene. I felt really bummed out because such a brilliant record might not get the crack of the whip it deserved. There was even talk of doing the album on Rebel Alliance but we felt it was too early for us to be bouncing around different genres and that the record was simply too fucking good to be on a label that doesn't have an expertise in the field that they play in. Lo and behold, our buddies at Xtra Mile eventually picked them up and, slowly but surely the quality of the record meant that it was a release that made the majority of 'best of 2009' lists and has garnered a ton of acclaim from word of mouth and Crazy Arm are up and running hard with the ball. To see Darren and Simon up there on the Academy stage with Chuck Ragen, massive grins plain for all to see was a bit of a lump-in-the-throat sight to behold. It kind of goes to show that good music will get you noticed in the end, despite all the other bullshit that goes on.

Speaking of good music getting you noticed, I was gratified to see that Frank Turner more than justified his current wave of popularity. I remember hearing his early EPs and enjoying them greatly and then having the misfortune to catch him at Rebellion 2006 (I think) sarcastically grumbling about 'punx' onstage, looking miserable and singing a song about 'the Day that Dance Music Died' which wheeled out a string of strangely peevish 6th-form-rocker stereotypes about the followers of various types of dance music that was so insulting I was offended to the extent that I left the gig. Over the years since, I stayed in the loop with Frank's albums and have listened to all the stuff and it's just gone from good to excellent. I’ve always missed him live though, even at festivals where we’ve both played. I've also noticed a lot of the underground scene turning against him (ridiculous comments such as 'there are so many more talented artists playing in squats and front rooms everywhere' are a common example of such errant buffoonery) which is generally a good indicator that someone is talented enough to make it in the 'real world' thereby decrying the flimsy myth that everyone playing in squats and living rooms is better than those on daytime Radio 1 but just don't want to because they've got too much integrity. Anyhoo, I was ready for him to be good live and was wondering how it was gonna work with the acoustic but I was treated to a masterclass in audience/artist interaction, good, pop songwriting and extremely talented musicianship. Anyone that has ever picked up a guitar and strove to write a song that a lot of people like is gonna see the talent in a bloke that has one and a half thousand people shouting every word at him with no gimmicks, image or trend holding it all up. And, as with Crazy Arm, it's heart-warming stuff. I never want to be one of those old guys who looks at what I do and go 'we couldn't get any further because we didn't have a big deal or we didn't kiss the right arses or we didn't look right' or whatever. Walking round thinking that every band that is famous is shit and lucky. Bitterness gets you nowhere. I'm totally happy with what we've achieved but I also know that I'd love to headline the Academy 1 and if we do, we need to look at the artists that do and see what it is that they do that has got them there. Not snipe at them, look at the negatives and say 'there but for the grace of God go I'. That being said, I'm glad he didn't treat us to 'The Day that Dance Music Died'

Anyway, wee Jimmy Boom jumped in for a photo with Big Franky T which I'll leave you with cos Laila and Nick have just got here.














Maybe we just need to be taller?

RSVP!

Your oldest pal.

Barnold x